Coming soon: The Marketing Data Report 2026

The second edition of Supermetrics’ flagship industry research, the Marketing Data Report 2026 , is launching soon—and it’s packed with insights you won’t want to miss. We surveyed 400+ marketers across brands and agencies and combined their responses with proprietary Supermetrics data (covering 15% of global ad spend) to understand how marketing teams are adopting AI.

Here’s what we found:

  • 80% of marketers feel pressure to adopt AI
  • Yet only 6% have fully embedded AI into their workflows
  • Just 31% involve CMOs directly in data strategy discussions
  • 36% say connecting marketing data is their biggest area for improvement

Join the waitlist to get all the stats, expert insights, and frameworks to get your data AI-ready.

Webinar: Supermetrics Data Activation

As a Supermetrics customer, you’ve already mastered data collection and reporting.

But if you’re still exporting CSVs and manually uploading audiences into Meta or Google Ads to activate your insights, you’re not alone. And you’re likely leaving performance (and budget) on the table.

Join us this Wednesday, February 18, for a live webinar where our in-house experts will show you how to turn static reporting into real-time campaign optimization.

You’ll learn how to:

  • Automatically exclude existing customers
  • Hyper-personalize campaigns at scale
  • Retarget cart abandoners across channels
  • Activate your data instantly—without manual work

Save your seat .

Customer highlight: How Supermetrics powers MMM to drive +18% sales uplift

What happens when digital, offline, delivery, and in-store sales data are finally unified in one place?

In our latest case study, discover how Seeda uses Supermetrics to connect and standardize data from Google, Facebook, Uber Eats, DoorDash, TV, radio, and POS systems into BigQuery—making it fully prepared for marketing mix modeling (MMM).

The result? A 5% sales uplift for fast-food franchise El Jannah—without increasing the budget. Across clients, Seeda drives an average 18% uplift through smarter budget allocation and complete data visibility.

Read the full story .

Product update

Introducing Supermetrics MCP Server

Stop switching tabs or exporting CSVs. We’ve released official integrations for the world's leading AI platforms. You can now feed Supermetrics data directly into your AI of choice to ask questions and generate reports instantly.

How it works: These are powered by the new Supermetrics MCP Server . Instead of relying on static training data, AI agents can now query your live metrics to provide reliable answers on budget pacing and ROI.

Early access: New data warehouse destinations

We’re expanding your options for data storage and analysis.

Databricks and Microsoft Fabric are now available as destinations in Supermetrics Data Warehousing. Both integrations help eliminate data silos, enabling your data science and marketing teams to work from a single source of truth—driving more accurate insights and better collaboration.

You can also explore the setup guides in our configuration documentation for Fabric and Databricks .

These integrations are currently in early access. We’re actively seeking feedback from partners and customers using these platforms to help us refine and improve the experience.

Early access data connector: Plausible

Plausible is a privacy-focused web analytics platform. Track user engagement and evaluate the effectiveness of your website marketing campaigns. Get privacy-focused, cookieless analytics compliant with GDPR and CCPA, ensuring user anonymity. It provides historical and real-time performance data via simple, clear reports.

Offline events

TableTalks breakfast, Stockholm, March 10

We’re bringing Supermetrics TableTalks to Sweden for the very first time.

Join us on Tuesday, March 10, at Hotel At Six in Stockholm for an exclusive breakfast event designed for marketers and data leaders navigating the realities of AI-driven marketing.

Spend the morning connecting with peers from across the industry through guided roundtable discussions, expert insights, and practical takeaways. Together, we’ll explore topics such as separating real AI value from the hype, capturing customer intent more effectively, and breaking down data silos to unlock better performance.

Expect great coffee, thoughtful conversations, and actionable ideas you can put to work right away.

Seats are limited — register for your free spot .

Shoptalk Spring in Las Vegas, March 24-26

Shoptalk Spring is almost here—and we’ll be there.

Join us March 24–26 at Mandalay Bay in Las Vegas for one of retail’s most influential events. We’re proud to be a sponsor this year, and you can find us at Booth #4350. Stop by to see what we’ve been working on and connect with the team.

Heading to Vegas and want to meet with us? Reach out to Meghan Hodge at meghan.hodge@supermetrics.com to schedule time together.

CMO Network—Executive Forum

On March 2-3, Supermetrics will host pre-scheduled 1:1 meetings, targeted introductions, and curated networking at the CMO Network at Radisson Blu Heathrow. This is an invitation-only executive forum designed for senior marketing leaders.

Learn more about the event here and register as a delegate for the forum.

CMO Summit Brazil

Join Supermetrics at Expo Center Norte in São Paulo on 25–26 March for one of Latin America’s largest events for CMOs and senior marketing leaders. We’ll host a 20m² branded booth and lead an exclusive roundtable session.

See here to find out more about the CMO Summit.