We’ve started November with a bang: Supermetrics is launching Supermetrics AI, a suite of different AI capabilities embedded into the Marketing Intelligence Platform. Also, have you noticed we got a new look?
So many new updates, let’s dive in.
Introduce Supermetrics AI: The next era of Supermetrics’ Marketing Intelligence Platform
For over 15 years, Supermetrics has empowered marketers to make sense of their data. With our Marketing Intelligence Platform, marketing teams can easily connect, manage, analyze, and activate data, all without technical support.
Now we’re taking that vision further with Supermetrics AI — a suite of capabilities that embeds intelligence across the Supermetrics Platform. With these advancements, marketers can move beyond manual analysis to make faster, smarter decisions powered by AI.
Meet the new supermetrics.com
We refreshed our site to make it faster to navigate and easier to get answers. Explore clearer product pages, Supermetrics AI overviews, interactive demos, and customer resources tailored to your use cases. Same Supermetrics you trust, a smoother path to information.
Build faster, smarter data products on your own terms with Build on Supermetrics
You’ve got a great idea for a data product — maybe a client portal, maybe a SaaS app with embedded analytics. The vision is exciting, but building the data layer from scratch is slow, expensive, and a huge distraction.
That’s why we created Build on Supermetrics, a set of APIs that let you build, white-label, and scale your own data products without wasting months maintaining fragile integrations.
Industry research: How travel leaders are transforming marketing through smarter use of data and AI
We’ve just released a global study with London Research, surveying over 200 senior travel marketers across airlines, hotels, airports, tour operators, and cruise lines. The findings are clear: data-mature travel brands are pulling ahead, while many others are still struggling to connect the dots between data, AI, and customer experience.
But even for these leaders, the race is far from over. To stay ahead, they’ll need to accelerate their AI maturity and embed intelligence across the entire business.
Download the full report — Data and AI: The Twin Forces Shaping the Future of Travel Marketing — to see where your brand stands and how to close the AI gap.
Customer story of the month: How Ansell got a clear view from click to revenue in B2B
B2B sales cycles can take years. For a global leader like Ansell, connecting short-term marketing activity to long-term revenue was nearly impossible with siloed data.
Ansell chose Supermetrics as their data backbone due to its transparency, reliability, and trust.
Here's what they achieved after:
- Full-funnel clarity : They established a central dashboard that tracks the entire customer journey, from initial ad click through to CRM and ultimately revenue.
- Deep customization : They used data blending to combine key metrics like paid social and website analytics. And Custom Fields to overcome the limitations of the existing tools.
- Massive efficiency gain: Data analysis time was cut from weeks to hours.
- Future-proofed data: They now have the clean, standardized data needed for AI and predictive analytics initiatives.
With Supermetrics, they created a unified data framework across global and regional teams, which is expected to shorten the B2B sales cycle and prove marketing's true value.
Join us for an exclusive afternoon with Supermetrics & Google Cloud in Berlin
We’re heading to Germany! Join Supermetrics and Google Cloud on Wednesday, December 3rd , for an exclusive event at the Google office in Berlin — designed for marketers and data enthusiasts eager to explore how AI is reshaping the world of marketing and analytics.
This isn’t your typical afternoon meetup — it’s a curated experience packed with insights, real-world examples, and great conversations.
Here’s what to expect:
- Expert insights on how AI can help tackle the data-hoarding crisis
- Top 10 AI-powered marketing use cases from Supermetrics & Google Cloud
- Customer spotlight: How ZweiDigital leverages Supermetrics + Google tools to drive smarter, data-driven decisions
- Networking, great food, and good vibes to wrap up the day
If you’re curious about where AI meets marketing, this is the event you don’t want to miss. Spots are limited — register now to secure your seat!
Webinar: Bringing agentic AI into marketing
Ready to turn all the agentic AI buzz into something practical?
If you’ve been hearing about AI agents everywhere but aren’t sure how they actually fit into marketing, you’re not alone. The truth is, you don’t need to be a data scientist to start using agentic AI to make your team faster, smarter, and more effective.
This session will help you cut through the noise and understand what really matters when it comes to AI adoption in marketing.
Choose the time that works for you:
Insights from the Supermetrics Marketing Data Report that will empower your marketing strategies
Don’t miss out on valuable tips to end the year on a high note! Watch the recording now!
YouTube video: Agentic AI in action
What happens when data science meets agentic AI?
Find out by watching Data Science Connect's Demo Day, where Supermetrics’ Alon Levin and Evan Kaeding showed how teams are unlocking autonomous workflows, dynamic decisioning, and practical integration with Supermetrics.
Community
We want to invite you to our Supermetrics Community for the next step: putting AI into action.
Visit our Tips & Guides section for a new series of Actionable AI Use Case Tutorials, short, practical videos, and step-by-step guides that show you exactly how to implement these new features in your day-to-day work.
Go see the practical guides, share your thoughts and best practices with us, and stay up-to-date!
Community tip: Use the search bar
If you're ever looking for information about Supermetrics, don't be discouraged if you can't find it instantly on our main site. Use the Supermetrics Community search! It's our universal search engine designed to help you find all things Supermetrics, from articles and guides to peer discussions and expert tips.
That's it for November. See you next month!