Meet Supermetrics AI: Powering the next generation of Marketing Intelligence

For over 15 years, Supermetrics has empowered marketers to make sense of their data. With our Marketing Intelligence Platform, marketing teams can easily connect, manage, analyze, and activate data—all without technical support .

Our vision is simple: to democratize marketing intelligence and give every marketer the power to work with data confidently.

Now we’re taking that vision further with Supermetrics AI —a suite of capabilities that embeds intelligence across the Supermetrics Platform. With these advancements, marketers can move beyond manual analysis to make faster, smarter decisions powered by AI.

What’s Supermetrics AI?

Supermetrics AI includes two main components: Supermetrics Agents and Supermetrics AI integrations.

First, Supermetrics Agents are specialized and intelligent assistants, designed to automate specific tasks and deliver unique insights. These agents help you go from data to insights faster, automating everything from pulling data to building dashboards to exploring trends:

• Dashboard Agent lets you query your marketing data in natural language and helps you create and refine interactive dashboards and reports on the fly, which can be shared across your organization
• Insights Agent closes the “now what?” gap by analyzing your data, uncovering relationships, conducting deep research, and then recommending your next best actions.
• Connector Agent democratizes building marketing data integrations . It's embedded in our low-code Connector Builder, and it guides you step by step while using our platform to ensure enterprise-grade security and scalability. You can build new marketing data integrations in hours, not weeks.

Second, Supermetrics AI integrations allow you to build your own AI agents, agentic workflows, and data apps on top of Supermetrics's trusted data foundation, including:

• Supermetrics Enterprise APIs and the new MCP Server, which expose marketing data to external AI applications and Agents securely, such as Google Gemini Enterprise.
• Integrations with agent marketplaces and workflow tools such as n8n (with more coming soon) allow marketers to use Supermetrics data directly in their automation workflows to automate analysis, insights, and decision-making.

What can you do with Supermetrics AI?

Supermetrics’ composable architecture ensures you have the right tools for your use cases, regardless of your role. You can work directly within the Supermetrics Marketing Intelligence Platform or within your tools of choice via our powerful APIs and MCP server

Marketing leaders can quickly see what’s working and why by connecting Supermetrics AI directly to their marketing data

Our 2025 Marketing Data Report shows that marketing leaders are dealing with 230% more data compared to 2020, but more than half say they can’t make sense of it, let alone use it for decision-making.

To help solve this marketing data overload challenge, we’ve built the Supermetrics MCP Server to enable any AI Agent or tool to query the organization's marketing data via Supermetrics Enterprise APIs. This gives marketing leaders unrivalled access to AI-driven insights, via tools such as Claude and ChatGPT, or via your own AI Agent. You can uncover performance trends across all your channels, find areas for optimization, and get AI-driven recommendations.

Supermetrics is also one of the first platforms to be integrated within Google Gemini Enterprise . We’ve built a Marketing Intelligence Agent to help you analyze your marketing data and performance by asking natural-language questions. This AI agent integrates with your workflows across the Google ecosystem.

For example, you can have the agent read a data request from an email, or even analyze a brief in Google Drive, understand what's needed, and then automatically fetch the relevant data to draft a reply or populate a report.

Marketers can focus on outcomes, not mundane tasks, by embedding AI into their workflows

Supermetrics’ research shows that 56% of marketers, across all functions, are under pressure to cut costs while maintaining the same or better results. The advancements in GenAI have created the opportunity for marketers to change how they operate. We’re taking advantage of this development and introducing the first Supermetrics Agents, built on top of Supermetrics trusted data and our proprietary Knowledge Graph.

Let’s say you’re a performance marketer and you notice a drop in your lead volume this week. Instead of pulling data and comparing metrics across channels, you can ask the Insights Agent , “Why are my leads down this week?” In seconds, the agent automatically analyzes your marketing data, highlights patterns, and shows you where to focus your efforts. The Insights Agent can explain what changed and why, suggest next steps, and build dashboards with the most relevant data—so you can move from numbers to decisions in minutes.

Or perhaps you're working in a marketing agency and your client has asked for a marketing data integration into a new ad platform . Instead of waiting for the tech team to build this integration, the Connector Agent will guide you through the process of building an integration yourself, in our low-code environment. It uses Supermetrics’ underlying platform to ensure the integration is enterprise-scale and secure. You can build new marketing data integrations in hours, not weeks.

Developers and data engineers can build data products, automate workflows, and scale AI-driven solutions

Supermetrics’ data foundations and APIs provide a range of opportunities for technical teams to build custom data products on top of Supermetrics . Now, with the rise of Agentic AI and workflow automation tools, these opportunities have just gotten bigger and more powerful.

To better support developers as they build on Supermetrics, we’ve enhanced our API offering to provide new functionality for managing data source integrations, data transfers, data transformations, and much more.

And by leveraging the Supermetrics MCP Server, we’ve also launched integrations with leading ecosystems, such as n8n , allowing teams to bring real-time marketing data into AI Agents and business-critical workflows. You can automate performance marketing use cases , such as campaign budget pacing and performance monitoring, so your teams can focus on innovation rather than maintenance.

Supermetrics AI pillars: What makes Supermetrics AI stand out

Here are the pillars that make Supermetrics AI uniquely powerful:

1. Data foundations: AI is only as good as the data behind it. Our platform processes 15% of global ad spend from over 200,000 organizations, which means our AI is starting with the strongest possible data foundation.
2. Extensive knowledge of marketing data: Over 15 years, we’ve seen millions of dashboards, reports, and metric combinations, which gives us a deep understanding of what “good” looks like. This has been codified into a powerful Knowledge Graph that lets Supermetrics Agents to perform at a level of understanding that goes far beyond what is possible natively with Large Language Models.
3. Trust: Supermetrics AI combines deterministic, rules-based approaches with the probabilistic reasoning and creativity of large language models. This hybrid approach gives Supermetrics agents flexibility, creativity, and accuracy. Additionally, it provides the guardrails to ensure marketers can trust the AI outputs.
4. Composability: Supermetrics AI meets you where you want to work, be that in the Supermetrics platform, where our Agents automate workflows and drive insights, or in your own applications and AI tools via our MCP Server and APIs. Choose how you leverage Supermetrics AI for the best possible business outcomes.

Supermetrics AI: Giving our customers a new way to operate

We believe AI should make marketing simpler, not more complicated. That’s why Supermetrics AI is designed for you to use AI your way, whether it’s inside Marketing Intelligence Platform or through your own AI agents and apps.

We want to empower marketing and technical teams to get to insights faster and make smarter decisions—powered by trusted data. And this is just the start. Stay tuned for more exciting product updates!

Frequently asked questions about Supermetrics AI

What is Supermetrics AI?

Supermetrics AI is a collection of intelligence capabilities built into the Supermetrics Marketing Intelligence Platform. It embeds AI and automation across the marketing data workflow, helping marketers connect, manage, analyze, and activate data faster and more confidently.

How does Supermetrics Marketing Intelligence Platform use AI?

Supermetrics uses AI to automate data collection, analysis, and reporting. With built-in Agents and AI integrations, users can query data in natural language, uncover insights, and even build new marketing data integrations, all powered by Supermetrics’ trusted data foundation.

What can marketers do with Supermetrics AI?

Marketers can use Supermetrics AI to automate dashboards and reports, analyze performance trends, uncover optimization opportunities, and build secure, low-code data integrations. It works across marketing, analytics, and development use cases.

What are Supermetrics Agents?

Supermetrics Agents are intelligent assistants that automate specific tasks within the platform:

• Dashboard Agent: Builds dashboards and reports using natural language.
• Insights Agent: Analyzes your marketing data and recommends next actions.
• Connector Agent: Guides users through building new data integrations in a low-code environment.

What are Supermetrics AI integrations?

Supermetrics AI integrations let you connect Supermetrics data to external AI systems, agent marketplaces, and workflow tools like ChatGPT, Google Gemini, n8n, Make, and Zapier. You can build your own AI agents or data apps securely on top of Supermetrics APIs and the MCP Server.

Who can use Supermetrics AI?

Supermetrics AI is designed for all roles that work with marketing data:

• Marketers and marketing leaders can automate reporting and insights.
• Agencies can quickly build integrations and improve client reporting.
• Developers and data engineers can build data products, automate workflows, and connect Supermetrics to external AI systems.

How accurate are the insights generated by Supermetrics AI?

Supermetrics AI combines deterministic, rules-based logic with the flexibility of large language models. Its outputs are grounded in a trusted marketing data foundation that processes 15% of global ad spend, ensuring accuracy and reliability.

How is Supermetrics AI different from other AI analytics tools?

Supermetrics AI is built on 15 years of marketing data expertise and a deep marketing knowledge graph. Unlike generic AI tools, it understands marketing metrics, ensures data accuracy, and integrates into marketers’ existing workflows.

Does Supermetrics AI integrate with ChatGPT or Google Gemini?

Yes. Supermetrics AI connects securely to tools like ChatGPT, Gemini, and Claude through its MCP Server and APIs. This allows you to query your organization's marketing data directly in those environments and get AI-driven insights instantly.

How can I access Supermetrics AI?

Supermetrics AI capabilities will be embedded across the Supermetrics Marketing Intelligence Platform. Existing customers will see new AI Agents and integrations appear in their workflows as features roll out.

What makes Supermetrics AI trustworthy?

Trust is one of Supermetrics AI’s core pillars. It combines deterministic guardrails with AI flexibility to ensure outputs are accurate, explainable, and based on real marketing data—not just generative assumptions.

How does Supermetrics ensure data privacy and security with AI?

All AI capabilities are built on top of Supermetrics’ enterprise-grade infrastructure and APIs. Marketing data is never exposed to public AI models. Instead, Supermetrics processes AI insights securely within trusted environments—such as Google Vertex AI with Gemini—that comply with industry security and privacy standards.

How will Supermetrics AI evolve in the future?

Supermetrics AI will continue expanding its Agents and integrations, allowing marketers and developers to build custom AI workflows and data apps on top of Supermetrics’ trusted data foundation.