Supermetrics launches a Marketing Intelligence Agent in Gemini Enterprise

We’re excited to announce the launch of Supermetrics' Marketing Intelligence Agent, built inside Gemini Enterprise.

As a launch partner for Google’s Gemini for Enterprise, Supermetrics is introducing the first Marketing Intelligence Agent on the platform. By combining Supermetrics’ trusted data connectivity with Google’s advanced AI, this new agent allows marketers as well as other business users to explore, analyze, and understand their marketing performance simply by asking questions in natural language, with no technical skills required.

What is Supermetrics' Marketing Intelligence Agent

The Marketing Intelligence Agent serves as a powerful AI analyst for marketers, allowing them to uncover insights more quickly and intuitively. Living inside Google's Gemini Enterprise, it can interpret natural-language questions—such as “How did my Google Ads campaigns perform last week?”—and automatically find, analyze, and explain the answers.

Under the hood, the agent queries data via Supermetrics' unique combination of data sources, for example, Google Ads and GA4, and then combines that data with contextual and relevant information from your suite of enterprise tools (intranet, email) as well as the open web.

Unlike traditional chatbots or automation scripts, the Marketing Intelligence Agent can plan and act. Its ability to combine marketing data with your internal information and real-world context allows it to produce actionable, trustworthy insights. A sneak peek into the functionality below.

Why we built a Marketing Intelligence Agent on Gemini Enterprise

We built the Marketing Intelligence Agent on Google’s Gemini Enterprise to provide a secure, scalable, and future-ready foundation for our AI agent. This collaboration allows Supermetrics to bring our trusted data connectivity capabilities directly into the Google ecosystem, where marketing teams already work and collaborate every day.

Key benefits for marketers include:

• Enterprise-grade security and reliability: The agent runs on Google Cloud’s reliable infrastructure, ensuring enterprise-level data protection and compliance.
• Deep contextual understanding: Powered by Google’s AI technology, the agent connects marketing data with additional context from the open web and internal documents to deliver richer, more accurate insights.
• Seamless integration with Google workflows: Because Gemini Enterprise sits at the center of Google Workspace and Cloud, the agent fits naturally into tools marketers already use—with room to expand into Sheets, Docs, and beyond.
• Availability via marketplace: Our Marketing Intelligence Agent is already listed inside Google’s Cloud Marketplace and is available to an early cohort of shared Supermetrics and Gemini Enterprise customers. Going forward, our agent will be available on Google’s Cloud Marketplace for direct procurement.

A step toward an AI-first future

The launch of the Marketing Intelligence Agent in Gemini Enterprise is just the beginning. It’s a glimpse into the future of the Supermetrics Marketing Intelligence Platform, where marketers can leverage Agentic AI on top of Supermetrics' trusted data layer, to work smarter with data, make confident decisions, and improve marketing ROI.

If you’re eager to try this Supermetrices Marketing Intelligence Agent in Gemini Enterprise, please indicate your interest here.