Ready to take your marketing and data strategy to the next level?
13:30
Registration & Networking
14:00
Welcome & Introduction
Presenter: Lalu Hämälainen, Industry Manager, Digital Natives, Google
Presenter: Neil Delaney, Vice President Sales EMEA, Supermetrics
14:10
The 2025 Marketing Data Report: Using AI to Solve the Data-Hoarding Crisis
Join Outi as she shares key findings from the Supermetrics 2025 Marketing Data Report and dives into the essentials of building a strong data foundation. Learn how to navigate today’s increasingly complex data landscape with confidence and ensure your marketing decisions are backed by reliable insights.
Presenter: Outi Karppanen, Lead Marketing Industry Strategist, Supermetrics
14:35
AI-powered Marketing - Insights from GoogleCloud & Supermetrics - Top 10 AI Use Cases
Discover how AI is transforming marketing in this joint session with Supermetrics and Google. We’ll explore real-world use cases, share key learnings from our recent experiments with customers, and discuss how AI can enhance marketing strategies for better efficiency and impact.
Presenter: Andrew Moschetti, Customer Engineer, AI, Google
Presenter: Lee Dor, Senior Solution Engineer EMEA, Supermetrics
15:00
Customer spotlight + Q&A: ZweiDigital
Join us for an inspiring customer spotlight session featuring Alena , Data Analyst at ZweiDigital . In this conversation, Alena will share how her team uses Supermetrics and Google Cloud tools to tackle data challenges and drive smarter marketing decisions.
You’ll gain practical insights into how a real-world team leverages data to create impact—bridging innovation with actionable takeaways you can apply in your own work.
You’ll walk away with:
- A clearer picture of how others in the industry are using Supermetrics and Google Cloud
- Lessons learned from real-world implementation
- Fresh ideas to bring into your own analytics and reporting workflows
Presenter: Alena Mai, Data Analyst, ZweiDigital
15:30
Closing Remarks
Presenter: Lalu Hämälainen, Industry Manager, Digital Natives, Google
Presenter: Neil Delaney, Vice President Sales EMEA, Supermetrics
15:45 - 17:00
Networking Drinks & Food
Meet our speakers
Lalu Hämälainen
Industry Manager, Digital Natives
Outi Karppanen
Lead Marketing Industry Strategist
Outi is the Lead Marketing Industry Strategist at Supermetrics, where she leverages data to empower marketing teams to make smarter decisions. She has over 10+ years of experience from media agencies with a deep understanding of the global marketing landscape. Outi's worked with a variety of clients ranging from FMCG, retail to ecommerce, helping them maximize the power of their brands in driving successful business outcomes.
Andrew Moschetti
Customer Engineer, AI, Google
Andrew is a customer engineer at Google specializing in data analytics and AI. Having worked in both California and Finland, he has worked across industries helping businesses with their data analytics challenges and using cutting edge AI to solve them.
Neil Delaney
Vice President Sales EMEA, Supermetrics
Neil has over twenty years leading SaaS sales functions in industry giants such as Google, Slack and Meta. He recently joined Supermetrics to help scale out the EMEA sales team through maniacal focus on making brands, agencies and partners successful in working with Supermetrics.
Lee Dor
Senior Solution Engineer EMEA, Supermetrics
Lee is a Senior Solution Engineer at Supermetrics. Having 20 years experience in data warehousing and analytics for multinational enterprises, Lee lives and breathes data. With a passion for efficiency Lee loves helping organisations find creative solutions to automate analysis and optimisation of their marketing return on investment.