Data Activation Poured Properly EMEA Tour, London
Join a hand-picked group of London’s performance marketing leaders for an invite-only evening at the beautiful L’Oscar London. Leave the dashboards behind and enjoy something far more civilised - great wine, exceptional food and genuinely good conversation on how modern teams are activating their data to drive measurable revenue.
Expect champagne on arrival, a guided tasting and a relaxed, high-quality exchange of ideas in one of London’s most characterful settings.
Submit your details to request a seat.
Data Activation Poured Properly EMEA Tour, London
Marketing teams don’t have a data problem, They have an activation problem.
Marketing teams are handling 230% more data than five years ago yet 60% still struggle to activate it effectively.
The result? More reporting. Less impact.
Join marketing leaders to discover how activating marketing data can drive better acquisition, stronger ROAS, and measurable growth .
18:00
Arrival & reception
Champagne, cocktails and networking.
18:30
Performance Marketing & Data Activation discussion
Data Activation Poured Properly EMEA Tour, London
Marketing teams don’t have a data problem, They have an activation problem.
19:00
Guided wine tasting & roundtable discussion
Marketing teams are handling 230% more data than five years ago yet 60% still struggle to activate it effectively.
The result? More reporting. Less impact.
Join marketing leaders to discover how activating marketing data can drive better acquisition, stronger ROAS, and measurable growth .
From Insights to Acquisition
Most marketing teams still build audiences from static CRM lists and past purchases . Before customers identify themselves, they leave anonymous signals everywhere. We’ll explore together how leading teams are using behavioural signals to:
- Build higher-value lookalike audiences
- Improve customer acquisition quality
- Activate insights across paid media and marketing channels
- Turn Anonymous signals into acquisition opportunities?
The result:
- Higher-value customers
- Less wasted spend
- Clearer marketing impact
What We’ll explore together
- How to close the Data Activation Gap
- How to turn fragmented data into actionable insights
- How to build smarter lookalike audiences
- How to activate data to improve ROAS and acquisition performance
Join Us in London
Connect with marketing leaders in an elegant and convivial peer setting to explore how to move beyond reporting and start operationalising marketing data for growth .
20:30 onwards
Informal networking
Continue conversations and connections.
Meet our speakers
Richard Jonkhof
Global Director of Professional Services
Richard Jonkhof is Global Director of Professional Services at Supermetrics, where he helps organizations unlock the value of their data to improve customer experiences and drive measurable growth. With more than 15 years of experience in digital marketing and customer data strategy, he has worked with leading brands across e-commerce, retail, travel, hospitality, and financial services. Throughout his career, Richard has focused on helping companies turn complex customer data into actionable insights, enabling them to acquire, engage, and retain customers more effectively. He is particularly passionate about first-party data strategies, real-time personalization, and building data-driven customer journeys that create long-lasting customer relationships.