The Data Activation Webinar Series
As a Supermetrics customer, you've already mastered your marketing insights through data collection and reporting.
But here's the challenge we keep hearing: what next?
How do you activate your marketing insights to drive ROAS?
Three sessions, real impact
Join us for this three-part series where we'll show a live demonstration on how to move beyond reporting and actually use your marketing data to exclude converted buyers, hyper-personalize for existing customers, and ensure your media budget is only spent where it truly moves the needle.
From customer insights to customer acquisition
26 February
11 AM (UTC+8) | 10 AM (UTC+7) | 2 PM (UTC+11)
Discover how to build lookalike audiences to find more of your best customers and scale acquisition efficiently. We'll give a live demo on how to identify high-intent abandoned cart scenarios with intelligent segmentation, then turn those customer insights into targeted campaigns that drive real revenue growth.
From reporting to optimizing ROAS
12 March
11 AM (UTC+8) | 10 AM (UTC+7) | 2 PM (UTC+11)
Learn how to exclude existing customers from paid media campaigns to eliminate wasted ad spend and improve efficiency. We’ll show how to easily customize entry criteria for high-intent prospects, then group journeys and personalize ads by segment.
From reporting to real-time customer journeys
26 March
11 AM (UTC+8) | 10 AM (UTC+7) | 2 PM (UTC+11)
Discover how to connect email and paid media to deliver real-time, personalized messages across key customer touchpoints. We’ll walk you through how to build dynamic journeys that adapt to behavior and engagement, moving beyond static campaigns.
Meet our speakers
Byron Munson
VP of Sales, JAPAC
Byron leads Supermetrics commercial operations across our JAPAC markets. He has over 20+ years of Martech experience across Europe and JAPAC. He is passionate about supporting the Marketing industry and customers to solve their business challenges.
Jan Willem van Walsum
Data Activation Lead, JAPAC
Jan Willem is our Data Activation Lead for the JAPAC region. He works at the intersection of enterprise priorities in Asia-Pacific and emerging global technologies. He works closely with organisations across the region as they navigate shared challenges such as improving operations, strengthening governance, elevating customer experience, and making better use of data. By engaging with senior leaders, Jan Willem focuses on identifying solutions that are practical, relevant, and suited to the realities of the APAC market.
Jasmine Toh
Senior Solutions Engineer
Jasmine is a Senior Solutions Engineer in the APAC region. Based in Singapore, Jasmine brings over a decade of experience leading technical conversations and demonstrating product capabilities to support our customers' goals and ambitions.