Ready to take your marketing and data strategy to the next level?
13:30
Registration & Networking
14:00
Welcome & Introduction
Presenter: Anni Myyrä, Enterprise Account Executive, GoogleCloud
Presenter: Neil Delaney, Vice President Sales EMEA, Supermetrics
14:10
The adoption gap: What the 2026 Marketing Data Report reveals about AI, Agents, and the future of marketing teams
AI is changing marketing faster than most teams can keep up. But what's actually holding them back? The 2026 Supermetrics Marketing Data Report surveyed hundreds of marketers globally to find out. In this session, Outi Karppanen shares the key findings — and what they mean for the future of how marketing teams work with data and AI.
Presenter: Outi Karppanen, Lead Marketing Industry Strategist, Supermetrics
14:35
AI in Action: A joint session with Supermetrics and GoogleCloud
What does it actually look like to put AI and agents to work in marketing? Fresh from Google Cloud Next, Pieter from Supermetrics and Stef from Google bring the latest announcements straight to Amsterdam - walking through what's newly possible and what it means in practice for marketing teams working with data at scale.
Presenter: Stef Ruinard, Machine Learning, Google
Presenter: Pieter van Groenendael, Senior Solution Engineer EMEA, Supermetrics
15:00
Customer spotlight: From Data Collection to Action: Automated Reporting at Vodafone
Hear directly from Mick at Vodafone as he shares how their team streamlined marketing analytics and reporting using Supermetrics and Google Cloud. This session will walk through how automated data flows help teams react to insights faster and drive performance. He'll share insights about their setup, outcomes and practical tips.
Presenter: Mick van Jaarsvelt, Senior Performance Media Manager, Vodafone Ziggo
15:25
Expert Panel Q&A
Our Supermetrics experts from across the business are ready to answer your questions. You can submit questions online ahead of the event, but we also encourage live questions on site. This is your opportunity to gain behind-the-scenes insights and hear directly from the experts shaping our business.
Panel Participants: Outi Karppanen, Neil Delaney, Pieter van Groenendael, Mick van Jaarnsvelt, Anni Myyrä, Stef Ruinard
15:40
Closing Remarks
Presenter: Anni Myyrä, Enterprise Account Executive, GoogleCloud
Presenter: Neil Delaney, Vice President Sales EMEA, Supermetrics
15:50 - 17:00
Networking Drinks & Food
Meet our speakers
Neil Delaney
Vice President Sales EMEA, Supermetrics
Neil has over twenty years leading SaaS sales functions in industry giants such as Google, Slack and Meta. He recently joined Supermetrics to help scale out the EMEA sales team through maniacal focus on making brands, agencies and partners successful in working with Supermetrics.
Anni Myyrä
Enterprise Account Executive, GoogleCloud
Anni Myyrä is an Account Executive at Google Cloud, where she focuses on empowering companies to build for the future. Anni’s career path is a testament to the fact that "life is not a straight line"; she is a teacher and humanist who explored her way to the front line of AI. In her spare time, she enjoys the strategic challenge of a tennis match and reading a great book.
Expert from GoogleCloud
Expert from GoogleCloud
An expert from GoogleCloud will join us on stage for our joint session on "AI in Action: A joint session with Supermetrics and Google Cloud" stay tuned for updates as we announce more speakers soon
Mick van Jaarsvelt
Senior Performance Media Manager, Vodafone Ziggo
Mick has over 10 years of experience in performance marketing across telecommunications, travel, and omnichannel retail. At VodafoneZiggo, he is responsible for marketing effectiveness, first-party data activation, and reporting automation.
Outi Karppanen
Lead Marketing Industry Strategist, Supermetrics
Outi is the Lead Marketing Industry Strategist at Supermetrics, where she leverages data to empower marketing teams to make smarter decisions. She has over 10 years of experience from media agencies with a deep understanding of the global marketing landscape. Outi's worked with a variety of clients ranging from FMCG, retail to ecommerce, helping them maximize the power of their brands in driving successful business outcomes.
Pieter van Groenendael
Senior Solutions Engineer - EMEA
Pieter has spent the last 4 years bridging the gap between Supermetrics' product and commercial teams, helping marketing and data teams across EMEA unlock the full potential of their marketing data. He has worked with world leading brands & agencies across retail, FMCG, and more, and is a regular speaker on topics including marketing analytics, first-party data strategy, and AI in marketing. In his spare time, he enjoys coaching youth basketball.