AI readiness quiz

How AI-ready is your marketing team?

Most teams are under real pressure to adopt AI.

Very few have the foundations in place to make it work.


This quiz tells you exactly where you stand - and what to do about it.


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There’s a clear gap between AI adoption and real impact.

80%

feel pressure to adopt AI

6%

have fully embedded AI in their workflow

40%

struggle to prove ROI across channels


Take the AI readiness quiz

Which stage are you at?

Every marketing team sits at one of three AI readiness stages. Your score and personalized result page will tell you which one and what it takes to move forward.



Preparing for AI

You're using AI for writing and tasks, but your data is still scattered across tools and there's no clear strategy for where AI goes next. Most teams are here — and the path forward is more straightforward than it looks.


Scaling AI stage

AI is saving your team time on tasks and reporting. But it's not yet driving budget decisions, attribution, or personalization at scale. You can segment audiences — you just can't act on them automatically yet.


Advance AI stage

You're in the top 6% of marketing teams globally. AI isn't something your team uses occasionally — it's embedded in how marketing operates. You're in the top 6% globally. The focus now is on extending that lead.

How AI readiness is measured

This quiz is built directly from the findings of the Supermetrics 2026 Marketing Data Report. Based on what 435 marketers told us about AI adoption, data readiness, and where teams are actually getting stuck.

Assesses across five dimensions that determine whether AI can deliver real value or just generate noise.

  1. Data readiness
  2. AI strategy
  3. Team capability & trust
  4. Tooling & infrastructure
  5. Outcomes & measurement
Take the quiz