AI readiness quiz

How AI-ready is your marketing team?

Most teams are under real pressure to adopt AI.

Very few have the foundations in place to make it work.


This quiz tells you exactly where you stand - and what to do about it.


Start the quiz!

There’s a clear gap between AI adoption and real impact.

80%

feel pressure to adopt AI

6%

have fully embedded AI in their workflow

40%

struggle to prove ROI across channels


Take the AI readiness quiz

Which stage are you at?

Every marketing team sits at one of three AI readiness stages. Your score and personalized result page will tell you which one and what it takes to move forward.



Preparing for AI

Real gaps in data, strategy, or team capability mean AI experiments are unlikely to deliver meaningful results yet. The path forward is clear — and faster than most teams expect.


Scaling AI stage

Foundations are in place but AI is living at the edges of your workflow — used for efficiency, not for the strategic decisions that drive performance. The teams breaking through have one thing in common.


Advance AI stage

You're in the top 6% of marketing teams globally. The focus now is building competitive distance through personalisation at scale, real-time activation, and org-wide AI readiness.

How AI readiness is measured

This quiz is built directly from the findings of the Supermetrics 2026 Marketing Data Report. Based on what 435 marketers told us about AI adoption, data readiness, and where teams are actually getting stuck.

Assesses across five dimensions that determine whether AI can deliver real value or just generate noise.

  1. Data readiness
  2. AI strategy
  3. Team capability & trust
  4. Tooling & infrastructure
  5. Outcomes & measurement
Take the quiz