Introducing Supermetrics Studio: AI-built dashboards, powered by live data

The more data marketers can access, the better their decision-making.

That’s why in 2013 we created Supermetrics Dashboards — helping marketers access their data without having to wait on data teams or engineers.

Supermetrics Dashboards did that job for years. Then AI tools like Claude and ChatGPT emerged, taking time-to-dashboard down to near-zero. For example,marketing agencies like Layer have connected their Supermetrics data to AI and cut reporting time by 30x, creating complete reports with just a few prompts.

However, there are a few issues. While these reports and dashboards are easy to create, they’re not up to date or under your control.

They’re snapshots — a moment in time, disconnected from live data. They also sit awkwardly outside your organization's governance structure. “Add me to the dashboard” has become “can you run it again and send me another HTML file?”

That’s why we’re excited to announce the beta of Supermetrics Studio.

Key takeaways

What is Supermetrics Studio?

Supermetrics Studio is a workspace where dashboards created from your Supermetrics data in AI tools like Claude and ChatGPT run on live data — and can be edited, extended, and shared under your organization’s permissions instead of passed around as static files.

Supermetrics Studio builds on what’s great about rapid dashboard creation, while removing the last two gaps that separate marketers from working with data: access to live data, and ongoing governance.

When you ask AI to make a dashboard or artifact from Supermetrics’ data, it will now offer to push it to the Studio. Here, you can iterate, extend, and share boards with live data on every view — and with clear, common user permissions.

Once in Supermetrics Studio, you can edit, extend, or evolve boards using our own AI agent. Want to add a filter or change a visualization? Just prompt the AI. You can even add AI summaries or chatbots that help stakeholders quickly understand the data they’re seeing.

Importantly, that data will be coming directly from Supermetrics, subject to any data blending or processing that you’ve configured. The boards themselves will be presented within Supermetrics, with familiar sharing permissions that stop you relying on dropping HTML files or PDFs into emails or chats.

You can also pass screenshots or code from existing dashboards in Looker or other BI tools and have Supermetrics Studio recreate them with new data.

How is Supermetrics Studio different from traditional dashboards?

Supermetrics Studio differs from traditional dashboards in three ways: boards can act on campaigns rather than just report on them, they can be iterated with a prompt instead of rebuilt, and any AI-generated visualization stays connected to live data.

Lots of people have written that “the dashboard is dead”; that AI and its ability to deliver insights just in time will make traditional business intelligence (BI) tools irrelevant.

The reality is that while AI has solved many of the accessibility and resource issues that plagued dashboards, it introduces problems of its own. In a world where it’s almost too easy to make a new dashboard, we find ourselves drowning in them. When anyone can dig into data themselves, we struggle to collaborate on the rest of the decision cycle and actually act upon the data.

To that end, Supermetrics Studio provides three key qualities that breathe life into dashboards, making them invaluable for marketing decision-making — and action:

1. Action beyond dashboards. Unlike other data integration layers, Supermetrics’ connectors to the major ad platforms are bi-directional, allowing you to write back to them and manage campaigns. This means that what was once a read-only dashboard can now be a fully dynamic control-board. View all your campaigns across platforms on a single screen with pause buttons and budget allocation that actually, well, pause and allocate. With the ability to work with full data and write back actions, marketers can now manage their campaigns from a single, fully customizable tool that’s completely under their control.
2. Iterative and ephemeral. In a world where you can make a new dashboard with a single command, we ask “why can’t you just make the old one better?”. Now you can. Take boards that you first made in Claude and iterate on them in Supermetrics Studio, tinkering and evolving so it stays relevant to your project rather than ripping up and replacing entirely.
3. Truly flexible presentation. Connect AI-generated visualizations to live data so they’re constantly up to date with the latest insights. AI creates it. Supermetrics updates it. Want to see a calendar of all your campaigns, across all your channels, that always shows what’s current? Want to build a planning tool that helps you set budget bounds based on recent and historic data? Just ask.

Get started with Supermetrics Studio

Supermetrics Studio is available today for all AI Chats customers — anyone who has already connected Supermetrics to their AI tools. That means you can now upload artifacts straight to the Studio just by asking your AI.

Give it a try. It’s as easy as asking Claude, ChatGPT, or any other AI tool to “build a dashboard and then upload it to Supermetrics Studio”.

To continue editing boards, or build them from scratch within Supermetrics Studio, you’ll need a separate Supermetrics Studio destination license. You can trial this functionality in addition to your current licenses today.

FAQs