Live webinar

Supermetrics & Claude in action: inside Layer's agency workflow

Still spending hours pulling data for reports that should take minutes?

For most marketing agencies, the biggest time drain isn't strategy or creative — it's the manual work that sits between a client question and a clean, accurate answer. Layer, a Norwegian digital agency, fixed that by connecting Supermetrics to Claude. The result: a 10-hour reporting task now takes 20 minutes, with zero data errors.

In this fireside chat, Owen Badham sits down with Morten Kleven from Layer to walk through two real use cases — how they rebuilt their reporting workflow, and how they're using the same setup to optimize live campaigns. You'll see both in action.

📅 June 16, Tuesday
⏰ 2 PM CET

Save your spot today

What you'll learn (with live use case demos)

• How to cut reporting time by 30x: See exactly how Layer turned a 10-hour manual task into a 20-minute workflow — and what that looks like in practice for agency and in-house teams.
• Why accuracy matters as much as speed: Before rolling it out to clients, Morten ran weeks of testing to validate the output. We'll walk through what that process looked like and what he found.
• How the Supermetrics and Claude connection works: A plain-language look at how your marketing data from Google Ads, Meta Ads, LinkedIn, and more connects directly to Claude through Supermetrics.
• How to use AI to optimize live campaigns: See how you can analyze active campaign performance and surface recommendations on what to do next.