How to turn your data into charts using Claude

Supermetrics for Claude turns your live marketing data into clean, shareable charts from a single prompt. Instantly pull the metrics you want across key ad platforms: Google Ads, Meta, LinkedIn, and GA4, with no exports or spreadsheets. Tell Claude the question you want to answer and it will build the chart for you.

As the saying goes, a picture is worth a thousand words. And in marketing, I find that a chart is often worth a thousand data points. It lets you communicate vital insights at a glance, the kinds that would otherwise be buried in your tools and spreadsheets.

However, when I speak to marketers, they often describe how even creating one fairly basic chart can be a surprisingly painstaking process. A single 90-day channel performance update requires logging into several systems, exporting the data, combining it in a spreadsheet, trimming what you don't need, and only then turning it into a chart.

Multiply that across the several visuals you need for a performance summary slide, and the whole process can take up an entire afternoon. Thankfully, that’s no longer the case.

With Supermetrics for Claude, you can now build data-rich charts with a single prompt. This playbook teaches you exactly how.

Key takeaways

  • Supermetrics for Claude turns your marketing data into clear, shareable charts. No more data exports or spreadsheets.
  • Setup is quick: start a trial and connect your data sources if you're new, or add the connector (or add Claude as a destination in your Hub) if you're already a customer.
  • It takes three steps: pull the data at the right interval, pick the chart that answers your question, then refine it and make it shareable.
  • You can refine the output by prompting, relabeling axes, recoloring, switching chart type, and applying your brand colors.
  • What used to take an afternoon now takes seconds. Instantly spot patterns hidden within thousands of data points and easily communicate key findings.

How do you get started with the Supermetrics for Claude integration?

Getting set up takes a few minutes. Start a free trial and connect your data sources if you're new, or add the connector if you're already a customer.

Before running this workflow, you'll need a Supermetrics for Claude connection and access to the ad accounts where your existing campaigns live (Google Ads, Meta, LinkedIn, GA4, and more).

New to Supermetrics?

The quickest way is to start a free Supermetrics trial, then connect your marketing data sources. Our support documentation walks through this step by step.

Once you’ve connected your data sources, head to Claude, click Customize, select Connectors, search for Supermetrics, and authenticate your account.

Already a customer?

If you're already a Supermetrics customer, you've got two options. Either add the Supermetrics connector in Claude (Customize → Connectors → search Supermetrics → authenticate), or add Claude as a destination from inside your Supermetrics Hub.

Your existing data connections carry over automatically. Claude can immediately query everything you've already set up.

How do you turn your data into charts within Claude?

To turn your marketing data into charts within Claude, follow these three simple steps:

  1. Pull the data you want to visualize
  2. Choose the right chart for the question
  3. Refine the chart and make it shareable

In this section, we’ll explain exactly how each of these steps works.

Note: The prompts below are starting points. Refine them as needed and continue iterating to see what delivers the best results.

Step 1: Pull the data you want to visualize

Start by pulling the data you want to visualize, at a time interval that suits a clear chart. For example, if you’re looking at a specific quarter then it’s probably best to map this out on a weekly rather than daily basis.

Example prompt:

"Pull weekly performance data for [Google Ads / Meta / LinkedIn / GA4] over the last 90 days. Break it down by channel and include spend, conversions, and ROAS. Show it in one consolidated table so I can check it before we chart anything."

Tips:

  • Pull only the metrics you plan to show. A chart juggling six metrics at once is impossible to read.
  • If you want the chart to show change, pull the comparison period in the same query (e.g. this quarter against last, or year on year) so both can sit on the same chart.
  • Sense-check the table before you chart anything. If a number looks off, ask Claude to double-check it or show where it came from. Don't just drop it, since an outlier is often the most interesting thing in the data.

Step 2: Choose the right chart for the question

Once you've got the data, pick the chart that best answers the question you're asking. Or, ask Claude to recommend one if you're not sure.

Match the chart to the question:

Trend over time: Line chart

Comparison between channels: Bar chart

Share of a total: Stacked bar

How a share shifts over time: Stacked area

Relationship between two metrics: Scatter plots

Example prompt:

"I want to show how each channel's share of total conversions has shifted over the last quarter. What's the clearest way to chart that, and why? Then build it."

Tips:

  • Lead with the question rather than the chart type. "Show me which channel is pulling its weight" lets Claude pick the clearest way to answer it.
  • Ask Claude to explain its choice. If it can't explain why a chart fits the question, it might not be the right chart.
  • Answer one question per visual. If you're trying to show two things at once, that probably requires two charts.

Step 3: Refine the chart and make it shareable

Now, refine the visual by prompting Claude. Relabel the axes, recolor to highlight what matters, or switch to a different chart type.

Example prompt:

"Make the underperforming channel red so it stands out, add data labels to each bar, and give it a clear title and axis labels. I'm putting this in a slide for our CMO, so keep it clean and easy to read at a glance."


Tips:

  • Tell Claude what the chart is for. A visual for a CMO deck and one for sharing quick insights with a colleague need different levels of detail.
  • Refine one thing at a time. "Make the bars blue" is easier to course-correct than a paragraph of changes at once.
  • Apply your brand colors and fonts so the chart looks like it came from you rather than a template.
  • Once it's right, ask Claude for it in the format you need to drop into your deck or share with the team.

What are the benefits of using Supermetrics for Claude to create charts?

Creating charts with Supermetrics for Claude saves you hours, helps you spot insights you'd otherwise miss, and makes those insights easy for everyone else to grasp.

The time saved is the most obvious. What used to take an afternoon now takes one conversation. No logging into separate systems, no exports, no building a spreadsheet by hand.

The bigger payoff is what you start to notice. It's hard to draw much from hundreds of rows in a spreadsheet, but the same data in a chart makes the story obvious. Instantly spot the channel that's been slipping for weeks, or the week your cost per acquisition started to climb.

Catch these earlier than before, and make better calls because of it. And because a chart now takes seconds to build, you'll make far more of them. Explore views you'd never have had the time to build by hand and unearth richer insights than ever before.

The third benefit is how easily you can get those insights across to other people. Your CMO doesn't have time to read a detailed analysis, while clients don’t want to dig through the numbers. But put a clean chart in front of them and they’ll understand the story in seconds.

Ready to test it out?

Start a free trial, or if you’re already using Supermetrics, add Claude as a destination from your Hub.

Get started

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