August's update is about automation and access: full Workspace, License and Team Management APIs for automated onboarding, plus a Campaign Management upgrade with street-level geo-targeting across Meta, Google and MCP. Three new connectors go on sale: TikTok Shop, Snowflake and Eloqua. What's more, TikTok Ads Custom Audiences have now arrived in Data Activation. Below, you'll find this month's top product updates and virtual events, a customer success story plus a selection of our favorite recent blog articles.
- Workspace, License and Team Management APIs are now available in full, so account onboarding can be automated end to end.
- Campaign Management adds street-level geo-targeting, timezone fixes and clearer errors across Meta, Google and MCP.
- Three new connectors go on sale: TikTok Shop, Snowflake and Eloqua.
- TikTok Ads Custom Audiences launches in Data Activation, and Facebook Ads now shows Meta's ad recommendations in-report.
- Klaviyo now requires OAuth, so existing Klaviyo connections need reauthorizing.
- Two hands-on Super AI Fundamentals labs are running this month, one for EMEA on August 20 and one for JAPAC on August 27. Register ahead of time and you get a Studio credit boost to build with from the start.
Product update
August's update centers on automation and access.
- Supermetrics Wishlist, a new tool where customers can submit and vote on feature requests.
- Workspace, License and Team Management APIs are available in full, for automated onboarding.
- Campaign Management adds street-level geo-targeting, timezone fixes and clearer errors across Meta, Google and MCP.
- TikTok Shop, Snowflake and Eloqua go on sale as new connectors.
- TikTok Ads Custom Audiences launches in Data Activation.
- Facebook Ads gains Meta's ad recommendations in-report.
- Smaller updates land for X Ads, Snapchat and Klaviyo, which now requires OAuth.
Read the full August 2026 product update →
Webinars
How Hawaiian Airlines built a global marketing intelligence system with Supermetrics
When Hawaiian Airlines merged with Alaska Airlines, they had to greatly expand their marketing reach, managing campaigns across Hawaii, Japan, Iceland, New York, and beyond — practically overnight. The challenge? Getting 50+ individual accounts to be reported on and centralized into a singular data warehouse environment, imported on a daily schedule, all using Supermetrics.
In this webinar, Jake Wood, Senior Digital Media Analyst at Alaska Airlines, will share how Supermetrics did just this. He’ll explain why Supermetrics is now the connective tissue behind Alaska Airlines’ entire marketing operations: enabling automated daily reporting for leadership, real-time budget reallocation across channels, and visibility into international route performance.
Supermetrics & TrueMetrics: How to build the data foundation AI actually needs
Every marketing team is under pressure to find AI use cases. Unfortunately, not every team has the data foundation to make those use cases trustworthy. When you input bad data, the output is unreliable — and AI provides wrong answers just as confidently as right ones.
In this fireside chat, Francesca Quah from Supermetrics sits down with Scarlett Zhang from TrueMetrics, a data consulting firm based in China and a Google Cloud Platform partner, to walk through what AI-ready data actually means in practice. They discuss why your data warehouse is the most important area to get right, and how two very different clients, a fast-scaling DTC ecommerce brand and a mature gaming company, went from fragmented datasets to live, reliable AI use cases in 2–3 weeks.
Virtual events
Virtual Hands-On Lab: Super AI Fundamentals
Ready for something a bit different? In this live 90-minute build session, Supermetrics experts will help you work through your own Supermetrics Studio account and leave you with a fine-tuned, fully-functioning setup.
We’ll cover:
- What AI, LLMs and MCP actually mean for marketers
- How to connect platforms such as Meta Ads, Google Ads, LinkedIn and GA4
- The exact steps to set up your own live environment in Supermetrics Studio
- How to start working with your marketing data through AI tools such as Claude
Join us on Thursday, August 20, 3:00 PM BST / 10:00 AM EDT for an interactive lab covering high-value, simple use cases like cross-channel performance and budget pacing, hosted by our EMEA Field Marketing and Solutions Engineering teams. Register early as our pre-read registrants get a Studio credit boost ahead of the session so they're ready to build from minute one.
If you can’t make the Hands-on Lab above, then don’t worry —
We’re also running another live 90-minute build session on Thursday, August 27, 2:00 PM SGT. Our JAPAC Senior Solutions Engineer will work through the exact same concepts and show you how to get started with high-value, simple use cases like cross-channel performance and budget pacing.
- Understand what AI, LLMs and MCP actually mean for marketers
- Connect platforms such as Meta Ads, Google Ads, LinkedIn and GA4
- Set up your own live environment in Supermetrics Studio
- Start working with your marketing data through AI tools such as Claude
Register early as our pre-read registrants get a Studio credit boost ahead of the session, so they're ready to build from minute one.
Success story
How MyoMaster's team of four operates like a team of eight with Supermetrics
MyoMaster sells ice baths and saunas, with some priced above £4,500. That means MyoMaster’s buying cycles run well past the 30-day attribution window that Meta and Google use to judge ads. Unfortunately, the algorithm would judge ads in last-click data alone and pull budget from ads that were actually working, and about to deliver a huge ROAS.
Marketing lead Ed Rudland realized something had to change. He decided to connect Meta Ads, Google Ads, and Klaviyo through Supermetrics into Claude, then trained it on MyoMaster's margins, target ROAS, and ad-naming system.
Now, MyoMaster’s marketing team gets automated reports twice a week, monthly creative plans that used to take two days are built in minutes, and 30+ ambassador briefs are written in 20 minutes.
Top blog posts from August
4 AI marketing workflows to use in 2026 (live demos)
Discover 4 AI marketing workflows to use in 2026 with Supermetrics for Claude. This blog takes you through each workflow step by step, and watch clips of Mikeal Thuneberg, Supermetrics Co-CEO, demoing each of them.
AI-powered marketing reporting for agencies: the complete 2026 guide
How much time does your agency spend on client reporting each month? If the answer is “too much”, then you need to check out this blog: AI-powered marketing reporting for agencies: the complete 2026 guide
Learn how to speed up your reporting with Supermetrics for Claude, why it’s more trustworthy than generic AI reporting workflows, and how Layer agency (a Supermetrics customer) sped up their reporting by 30x.
How to create and launch ad campaigns across multiple platforms from within Claude
Turn Claude into your very own campaign management tool with Supermetrics. This blog explains how to get connected and the three steps to creating and launching new ad campaigns without leaving Claude.
