9-MINUTE READ · By Tina Arnoldi on February 12 2018. At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving marketers even more data about who is coming to their sites. Below are some features in Analytics that are about the audience and are not enabled by default. ...
By Supermetrics
GOOGLE SEARCH CONSOLE · 10-MINUTE READ · By Misty Faucheux on February 6 2018. For years, Google has been striving to be the most-used platform for search analytics. Their free tools are used in one form or another by nearly every marketer in the industry. To help you make the most of Google Search Console, ...
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9-MINUTE READ · By Nikhil Parachure on January 9 2018. While this article is about Google Analytics hidden treasure, most of these treasures are easier to find in the sidebar of Supermetrics’ Google Sheets Add-on, which is free to use for a 14-day trial period and you can get yourself acquainted with sidebar with this ...
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We have some fantastic news to share with you: we just launched our very own partner program! You might be wondering what’s in it for you, but before we get to that, let’s take a moment to talk about affiliate marketing in general. What is affiliate marketing? Affiliate marketing is a form of partnership between ...
8-MINUTE READ | By Victoria Galperina
10-MINUTE READ · By Misty Faucheux on December 13 2017. Google Ads has a little known feature that had only been present in Google Analytics: the days to conversion report. If you’ve never explored this report in Google Analytics, it basically breaks down how long it takes for someone to go from click to conversion. ...
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Programmatic advertising automates the ad buying process and secures ad space based on criteria identified by the buyer. With it, computers do the hard work of media buying and are more accurate in finding the right users, but obviously it does not negate the need for creativity and appropriate messaging. Benefits of programmatic advertising include: ...
10-MINUTE READ | By Tina Arnoldi
11-MINUTE READ · By Nick Sawinyh on November 22 2017. Analytics is a word thrown around a lot these days. However, knowing your website’s analytics and knowing what do with these number is the difference between night and day. With a good understanding of your website’s analytics, you can increase traffic, improve conversion rates, and ...
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9-MINUTE READ · By Tina Arnoldi on November 8 2017. Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not to buy from you. With ...
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9-MINUTE READ · By Misty Faucheux These days, marketers are being put under increasing pressure to prove that marketing dollars are being put to effective use. No more are the days of simply throwing up an ad on television or a post on a social network, and calling it good. Stakeholders and clients want results. ...
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KEYWORD RANK TRACKING REPORTS · 13-MINUTE READ · By Ryan Purkey on October 17 2017. Recording historical, accurate, landing-page-targeted keyword rankings is critical to building up organic traffic to a site. For sites tracking keywords in hundreds, this guide will detail how you can measure and improve these rankings. Data in these reports will come ...
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