If not, how can you justify your marketing strategy and budget allocation?
Our research shows that 51% of marketing leaders struggle with unreliable, siloed, and scattered data. At the same time, most marketing data problems can be traced back to a lack of marketing data governance.
But what is marketing data governance? We've narrowed it down to a framework of three pillars—data access, data quality, and data security.
Join us on June 13 as we team up with Google to talk about why good marketing data governance matters and what CMOs can do to start bridging the gap between marketing and data teams.
Live on June 13, 2023, 11 a.m. ET | 4 p.m. BST
