Start trusting your data:
A marketing data governance framework for CMOs
Can you trust your marketing data?
If not, how can you justify your marketing strategy and budget allocation?
Our research shows that 51% of marketing leaders struggle with unreliable, siloed, and scattered data. At the same time, most marketing data problems can be traced back to a lack of marketing data governance.
But what is marketing data governance? We've narrowed it down to a framework of three pillars—data access, data quality, and data security.
Join us on June 13 as we team up with Google to talk about why good marketing data governance matters and what CMOs can do to start bridging the gap between marketing and data teams.
Live on June 13, 2023, 11 a.m. ET | 4 p.m. BST
Here’s what we’ll cover
What is marketing data governance?
Why does good marketing data governance matter?
What steps can CMOs take to start improving their data governance?
How can CMOs work with data leaders to improve marketing data governance?
How to structure marketing teams for success?
How can Google and Supermetrics help improve your marketing data governance?
Lead Solutions Engineer,
Senior Product Manager,
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