MMM for Marketing Execs:
Marketing measurement in a privacy-first world with Supermetrics & dentsu
[Webinar]
Watch the recording
As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently. Join us and dentsu Norway to discuss why marketing mix modeling is a crucial measurement methodology as cookie-based attribution comes to a halt.
MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data.
Join this webinar to learn how dentsu Norway uses MMM to measure and forecast clients’ marketing performance. We’ll also cover how MMM works, the results it can drive, and the type of businesses it’s suitable for.
Live on: Wednesday, February 8
8 a.m. PST, 11 a.m. EST, 4 p.m. GMT
Here's what you'll learn
How increasing privacy regulations affect marketing measurement
What marketing mix modeling (MMM) is
Why you should use MMM to measure your marketing performance
How modern MMM uses automation to produce more actionable outcomes
How dentsu does MMM using Supermetrics and BigQuery
How dentsu visualizes the results of MMM
Hosted by
Alessandro Cogliati
Lead Product Manager,
Supermetrics
Linda Grönlund
Paid Social Media Manager,
Supermetrics
Jarle M. Alvheim
Head of Data Technology,
dentsu Norway
Geir Vikane
Senior Media Strategist,
dentsu Norway
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