MMM for Marketing Execs: Marketing measurement in a privacy-first world with Supermetrics & dentsu

Join us for a webinar with dentsu as we discuss why marketing mix modeling (MMM) will be the next stop on your marketing analytics roadmap.

As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently. Join us and dentsu Norway to discuss why marketing mix modeling is a crucial measurement methodology as cookie-based attribution comes to a halt.

MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data.

Join this webinar to learn how dentsu Norway uses MMM to measure and forecast clients’ marketing performance. We’ll also cover how MMM works, the results it can drive, and the type of businesses it’s suitable for.

Live on: Wednesday, February 8

8 a.m. PST, 11 a.m. EST, 4 p.m. GMT

Here is what you'll learn

  • How increasing privacy regulations affect marketing measurement
  • What marketing mix modeling (MMM) is
  • Why you should use MMM to measure your marketing performance
  • How modern MMM uses automation to produce more actionable outcomes
  • How dentsu does MMM using Supermetrics and BigQuery
  • How dentsu visualizes the results of MMM

Hosted by

Linda Grönlund

Performance and Growth Marketing Manager

Linda is a Performance and Growth Marketing Manager at Supermetrics, where she strategizes, develops, and executes GTM plans for global campaigns and product launches. She ensures seamless execution across all major digital channels and touchpoints, driving growth and impact. Before joining Supermetrics, Linda was the Digital Marketing Lead at Avalon Oy, where she led a high-performing digital marketing team and spearheaded campaigns for both B2B and B2C clients. Her expertise lies in optimizing sales and marketing alignment, fostering cross-functional collaboration, and building strong partnerships with internal and external stakeholders.

Geir Vikane

Senior Media Strategist

Geir oversees digital strategy and innovation for some of the largest clients of dentsu Norway. He develops new ways to measure marketing effects across online and offline channels.

Jarle M. Alvheim

Head of Data Technology

Jarle is responsible for dentsu Norway’s data warehouse development and infrastructure. He has led the development of the Supermetrics integration over the last 4.5 years.

Alessandro Cogliati

Lead Product Manager

Alessandro leads Supermetrics Lab. He develops products related to marketing data insights and advanced analytics.

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