As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently. Join us and dentsu Norway to discuss why marketing mix modeling is a crucial measurement methodology as cookie-based attribution comes to a halt.
MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data.
Join this webinar to learn how dentsu Norway uses MMM to measure and forecast clients’ marketing performance. We’ll also cover how MMM works, the results it can drive, and the type of businesses it’s suitable for.
Live on: Wednesday, February 8
8 a.m. PST, 11 a.m. EST, 4 p.m. GMT
