Breaking the silos: Why you should own your marketing data

Join Supermetrics and Snowflake to learn the benefits of owning your marketing data and how you can find meaningful business insights from it.

"If I have one dollar to spend on advertising, where should I spend it and how much will I get in return?"

You won't be able to answer this question if you don’t take ownership of your marketing data.

There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically.

Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make better decisions about the future.

But how can you take control of your marketing data? Join this webinar and we'll show you.

March 28, 2023, 10 a.m. PST | 8 p.m. EET

Here is what you'll learn

  • Why should you take control of your data?
  • What advertising data should you collect?
  • What value can you get from your data?
  • How can you take full ownership of your data?
  • How can you get rid of data silos with Supermetrics and Snowflake?
  • What are the best practices for collecting, organizing, and transforming data?

Hosted by

Jim Warner

Field CTO, Advertising & Marketing

Jack Bitcon

Solution Engineer

Jack is a data enthusiast with extensive experience in building and managing data pipelines and cloud storage infrastructure. As a Solutions Engineer at Supermetrics, he’s currently helping thousands of companies find the best approach to building their data architecture. Additionally, Jack is a writer on the Supermetrics blog and a speaker at multiple marketing analytics conferences and webinars.

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