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Your ROAS is lying to you

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Your ROAS is lying to you

Online 27 Oct 2026

On-demand lab: What AI, LLMs, and MCP actually mean for your marketing

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On-demand lab: What AI, LLMs, and MCP actually mean for your marketing

Online 28 Aug 2026

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How Hawaiian Airlines doubled its marketing footprint and saved 500+ hours a month

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How Hawaiian Airlines doubled its marketing footprint and saved 500+ hours a month

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Supermetrics & TrueMetrics: How to build the data foundation AI actually needs

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Supermetrics & TrueMetrics: How to build the data foundation AI actually needs

Online 6 Aug 2026

Supermetrics & Claude: How MyoMaster found their winning ads and scaled to 10x ROAS

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Supermetrics & Claude: How MyoMaster found their winning ads and scaled to 10x ROAS

Online 16 Jul 2026

Supermetrics & Claude in action: inside Layer's agency workflow

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Supermetrics & Claude in action: inside Layer's agency workflow

Online 16 Jun 2026

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Analyzing campaign performance with AI

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Analyzing campaign performance with AI

Online 6 May 2026

2026 Spring Product Update

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2026 Spring Product Update

Online 29 Apr 2026

Driving marketers to decisive action with AI

AI in marketing

Driving marketers to decisive action with AI

Online 23 Apr 2026

On-demand: Moving from insights to customer acquisition

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On-demand: Moving from insights to customer acquisition

Online 31 Mar 2026

From reporting to real-time customer journeys

Marketing data activation

From reporting to real-time customer journeys

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The 2026 marketing data report: Why AI won’t save marketing

AI in marketing

The 2026 marketing data report: Why AI won’t save marketing

Online 12 Mar 2026

From reporting to optimizing ROAS

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From reporting to optimizing ROAS

Online 12 Mar 2026

From customer insights to customer acquisition

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Data Activation: Moving from Insights to Acquisition

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Data Activation: Moving from Insights to Acquisition

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From Hype to Hands-On: Bringing Agentic AI into Marketing

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From Hype to Hands-On: Bringing Agentic AI into Marketing

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Finish 2025 Strong with Expert Insights from Supermetrics Marketing Data Report

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Finish 2025 Strong with Expert Insights from Supermetrics Marketing Data Report

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Demystifying marketing mix modeling: When do you need the marketing mix?

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Demystifying marketing mix modeling: When do you need the marketing mix?

Online 11 Jun 2024

Budget Pacing Masterclass for Marketers

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Budget Pacing Masterclass for Marketers

Online 21 Feb 2024

Building a Multi-Channel Dashboard in Looker Studio: The Dos and the Don’ts

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Building a Multi-Channel Dashboard in Looker Studio: The Dos and the Don’ts

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10 Must-know Looker Studio Tips for Marketers

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10 Must-know Looker Studio Tips for Marketers

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Start trusting your data: A marketing data governance framework for CMOs

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Start trusting your data: A marketing data governance framework for CMOs

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10 Must-know Google Sheets Tips for Marketers

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10 Must-know Google Sheets Tips for Marketers

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Breaking the silos: Why you should own your marketing data

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Breaking the silos: Why you should own your marketing data

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MMM for Marketing Execs: Marketing measurement in a privacy-first world with Supermetrics & dentsu

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MMM for Marketing Execs: Marketing measurement in a privacy-first world with Supermetrics & dentsu

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Making the most of the HubSpot platform with Supermetrics

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Making the most of the HubSpot platform with Supermetrics

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How Props uses BigQuery and image recognition to get deeper creative insights

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How Props uses BigQuery and image recognition to get deeper creative insights

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Mastering LinkedIn Ads with Supermetrics & LinkedIn

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Mastering LinkedIn Ads with Supermetrics & LinkedIn

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Everything you need to know to build your marketing data warehouse

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Everything you need to know to build your marketing data warehouse

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Why now is a great time to move to a marketing data warehouse

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Why now is a great time to move to a marketing data warehouse

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Digital Audio Advertising 101 with Spotify & Supermetrics

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Digital Audio Advertising 101 with Spotify & Supermetrics

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Performance Marketing Masterclass with Groupon

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Performance Marketing Masterclass with Groupon

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Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

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Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

Online 27 Oct 2021

How to future-proof your marketing analytics stack with GCP and Supermetrics

Marketing Analytics

How to future-proof your marketing analytics stack with GCP and Supermetrics

Online 24 Jun 2021

Masterclass: Drive your Facebook Ads with better data

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Masterclass: Drive your Facebook Ads with better data

Online 26 May 2021

How to scale your ecommerce business with a data warehouse

Data Management

How to scale your ecommerce business with a data warehouse

Online 23 Apr 2021

How to do Google Analytics reporting with BigQuery

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How to do Google Analytics reporting with BigQuery

Online 11 Feb 2021

How to build a marketing data warehouse with Google BigQuery & Supermetrics

Data Management

How to build a marketing data warehouse with Google BigQuery & Supermetrics

Online 11 Feb 2021

Grow with Google: a marketing data warehouse crash course

Data Management

Grow with Google: a marketing data warehouse crash course

Online 11 Feb 2021

How to build the ultimate LinkedIn Ads spend tracker & performance dashboard

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How to build the ultimate LinkedIn Ads spend tracker & performance dashboard

Online 25 May 2020

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