Supermetrics & Claude in action: inside Layer's agency workflow

For most agencies, the biggest time drain isn't strategy — it's the manual work between a client question and a clean answer. Layer, a Norwegian digital agency, solved that by connecting Supermetrics to Claude: a 10-hour reporting task now takes 20 minutes, with zero data errors.

Owen Badham sits down with Morten Kleven from Layer to walk through two real use cases: rebuilding their reporting workflow and optimizing live campaigns. You'll see both in action.