Here is what you'll learn
- The 7+ benefits of storing marketing data in BigQuery
- How to combine your online Google Analytics data with your offline CRM data for reporting and analysis
- How to combine your online Google Analytics data with your offline CRM data for reporting and analysis
- How to automate your marketing reporting using BigQuery and other Google tools including Sheets
- The differences between batch & streaming data imports and the underlying data structure
- How to build a marketing dashboard in Google Data Studio using your data from BigQuery
Hosted by
Khrystyna Grynko
Cloud Customer Engineer
Khrystyna is a seasoned data analytics expert with a decade of experience. She transitioned from a digital marketing background to pursue data analysis, and now she actively contributes to the field through writing articles and mentoring.
Riku Mikkonen
(former) Product Marketing Manager
Riku is a former Product Marketing Manager at Supermetrics. He heads up the product marketing of Supermetrics’ data warehouse products.