How to build a marketing data warehouse with Google BigQuery & Supermetrics

Dive into the world of marketing data warehousing and learn the basics of Google BigQuery

Are you using spreadsheets to report on your marketing? Are all your results and reports spread across multiple silos? Is your reporting becoming too time-consuming?


If yes to any of these, you might want to build a marketing data warehouse.


In this webinar, we go through the basics of BigQuery and how to get started with data transfers. Learn how to set up a marketing data warehouse in Google BigQuery with the help of Supermetrics connectors. We look into the benefits and specifics of what you can do with a marketing data warehouse.



Here is what you'll learn

  • The basics of marketing data warehousing
  • Transferring data to Google BigQuery from marketing sources
  • The difference between spreadsheets and data warehouses
  • Use cases for a marketing data warehouse
  • How Google BigQuery works for marketers
  • Using Google BigQuery for reporting

Hosted by

Khrystyna Grynko

Cloud Customer Engineer

Khrystyna is a seasoned data analytics expert with a decade of experience. She transitioned from a digital marketing background to pursue data analysis, and now she actively contributes to the field through writing articles and mentoring.

Riku Mikkonen

(former) Product Marketing Manager

Riku is a former Product Marketing Manager at Supermetrics. He heads up the product marketing of Supermetrics’ data warehouse products.

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