How to build a marketing data warehouse with Google BigQuery
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Are you using spreadsheets to report on your marketing? Are all your results and reports spread across multiple silos? Is your reporting becoming too time-consuming?
If yes to any of these, you might want to build a marketing data warehouse.
In this webinar, we go through the basics of BigQuery and how to get started with data transfers. Learn how to set up a marketing data warehouse in Google BigQuery with the help of Supermetrics connectors. We look into the benefits and specifics of what you can do with a marketing data warehouse.
Here's what you'll learn
The basics of marketing data warehousing
Transferring data to Google BigQuery from marketing sources
The difference between spreadsheets and data warehouses
Use cases for a marketing data warehouse
How Google BigQuery works for marketers
Using Google BigQuery for reporting
Head of Data,
Better & Stronger
(former) Product Marketing Manager,
Turn your marketing data into opportunity
We streamline your marketing data so you can focus on the insights.