How to build a marketing data warehouse with Google BigQuery

Dive into the world of marketing data warehousing and learn the basics of Google BigQuery
Feb 11, 2021, 12 AM GMT

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Are you using spreadsheets to report on your marketing? Are all your results and reports spread across multiple silos? Is your reporting becoming too time-consuming?

If yes to any of these, you might want to build a marketing data warehouse.

In this webinar, we go through the basics of BigQuery and how to get started with data transfers. Learn how to set up a marketing data warehouse in Google BigQuery with the help of Supermetrics connectors. We look into the benefits and specifics of what you can do with a marketing data warehouse.

Here's what you'll learn

The basics of marketing data warehousing

Transferring data to Google BigQuery from marketing sources

The difference between spreadsheets and data warehouses

Use cases for a marketing data warehouse

How Google BigQuery works for marketers

Using Google BigQuery for reporting

Hosted by

Khrystyna Grynko

Head of Data,
Better & Stronger

Riku Mikkonen

(former) Product Marketing Manager,

Turn your marketing data into opportunity

We streamline your marketing data so you can focus on the insights.

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