Demystifying marketing mix modeling: When do you need the marketing mix?
[Webinar]
The quest for increasing the effectiveness and efficiency of marketing data has led to higher demand for Marketing Mix Modeling (MMM), a “sophisticated analytical tool". But what exactly is MMM and how are companies using MMM in their marketing day to day?
Jun 11, 2024, 4 PM GMT
Watch the recording
In this very special fireside chat, we're bringing together Matt Farrugia (Global Chief Customer Officer and Co-Founder, Mutinex), Kevin Alphonso (Senior Marketing Manager, Seek) and Daniel King (Key Customer Account Manager, Supermetrics) to discuss how marketers can know when they need a MMM.
Here's what you'll learn
What types of businesses use Marketing Mix Modeling
The signs that you might be missing market mix in your measurement conversations
What type of questions marketing mix models can help you to answer
How to make a successful case for market mix internally
Answer your questions about how to get the process started
Hosted by
Matt Farrugia
Global Chief Customer Officer and Co-Founder,
Mutinex
Kevin Alphonso
Senior Marketing Manager,
Seek
Daniel King
Key Customer Account Manager,
Supermetrics
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