Demystifying marketing mix modeling: When do you need the marketing mix?

The quest for increasing the effectiveness and efficiency of marketing data has led to higher demand for Marketing Mix Modeling (MMM), a “sophisticated analytical tool". But what exactly is MMM and how are companies using MMM in their marketing day to day?

In this very special fireside chat, we're bringing together Matt Farrugia (Global Chief Customer Officer and Co-Founder, Mutinex), Kevin Alphonso (Senior Marketing Manager, Seek) and Daniel King (Key Customer Account Manager, Supermetrics) to discuss how marketers can know when they need a MMM.

Here is what you'll learn

  • What types of businesses use Marketing Mix Modeling
  • The signs that you might be missing market mix in your measurement conversations
  • What type of questions marketing mix models can help you to answer
  • How to make a successful case for market mix internally
  • Answer your questions about how to get the process started

Hosted by

Daniel King

Key Customer Account Manager

Daniel King

Matt Farrugia

Global Chief Customer Officer and Co-Founder

Kevin Alphonso

Senior Marketing Manager

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