In this very special fireside chat, we're bringing together Matt Farrugia (Global Chief Customer Officer and Co-Founder, Mutinex), Kevin Alphonso (Senior Marketing Manager, Seek) and Daniel King (Key Customer Account Manager, Supermetrics) to discuss how marketers can know when they need a MMM.
Here is what you'll learn
- What types of businesses use Marketing Mix Modeling
- The signs that you might be missing market mix in your measurement conversations
- What type of questions marketing mix models can help you to answer
- How to make a successful case for market mix internally
- Answer your questions about how to get the process started
Hosted by
Daniel King
Key Customer Account Manager
Daniel King
Matt Farrugia
Global Chief Customer Officer and Co-Founder
Kevin Alphonso
Senior Marketing Manager