Demystifying marketing mix modeling:
When do you need the marketing mix?

The quest for increasing the effectiveness and efficiency of marketing data has led to higher demand for Marketing Mix Modeling (MMM), a “sophisticated analytical tool". But what exactly is MMM and how are companies using MMM in their marketing day to day?
Jun 11, 2024, 4 PM GMT

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In this very special fireside chat, we're bringing together Matt Farrugia (Global Chief Customer Officer and Co-Founder, Mutinex), Kevin Alphonso (Senior Marketing Manager, Seek) and Daniel King (Key Customer Account Manager, Supermetrics) to discuss how marketers can know when they need a MMM.

Here's what we'll cover

What types of businesses use Marketing Mix Modeling

The signs that you might be missing market mix in your measurement conversations

What type of questions marketing mix models can help you to answer

How to make a successful case for market mix internally

Answer your questions about how to get the process started

Hosted by

Matt Farrugia

Global Chief Customer Officer and Co-Founder,

Kevin Alphonso

Senior Marketing Manager,

Daniel King

Key Customer Account Manager,

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