Subscribe to the Marketing Intelligence Show

Learn from Supermetrics' experts how to use data to fuel growth and maximize the ROI of your marketing spend.
Subscribe to the Marketing Intelligence Show

Search or filter episodes

Mar 5, 2024

In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the recent and upcoming features of Google Search and Ads. Matz takes us through the improvements to features such as Google Maps, Ads, and what the Performance Max campaign tool can do for marketers.

Feb 6, 2024

In this episode, Evan Kaeding Lead solutions engineer, Supermetrics sits down with Mark Stouse, CEO, Proof Analytics to dive into the benefits and drawbacks of multi-touch attribution and marketing mix modeling.

The future of B2B measurement - Podcast episode

Jan 18, 2024

In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at LinkedIn, and Supermetrics’ Director of Product Marketing, Aleksander Cardwell. They discuss the current landscape of B2B measurement, data privacy challenges, the top KPIs to watch, and managing data effectively.

Big data for marketers: Why, how, and where to start

Jan 4, 2024

In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps to start utilizing big data as a marketer. She explores how to define your use cases and choose the right tools to unlock the power of your data within your marketing team.

Podcast episode - Using data to power your next step: Fueling 40% annual growth

Dec 21, 2023

In this episode, Kate Gleeson, our Global Head of Brand, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to talk about why data has been the foundation of Supermetrics’ success and how others can utilize it to propel their businesses toward growth.

Podcast Episode cover - The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity

Dec 14, 2023

In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabrielle Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our updated brand identity, from strategic goals and setting up the test to the results and internal stakeholder management.

Podcast episode cover : Marketing leader roundtable: Fueling your growth with data in 2024

Dec 7, 2023

In this episode from SuperSummit, our CMO Gabrielle Stafford introduces a panel of experts, including Josh Cottrell-Schloemer from Cottrell Consulting, Jessica Moore from Graduation Alliance, and Dorothy Ann Advincula from Uber, for a marketing leader roundtable. We cover how to use data to fuel your growth in 2024 and beyond.

Podcast episode cover - 61 - The next generation of marketing mix modeling

Nov 30, 2023

In this episode, our Global Brand Director, Kate Gleeson, speaks with Zach Bricker, Lead Solutions Engineer at Supermetrics, and Igor Skokan, Marketing Science Director at Meta, to discuss marketing mix modeling and how you can use it to measure the effectiveness of your marketing inputs.

Podcast episode: Why now is a great time to move to a marketing data warehouse

Nov 23, 2023

In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelist at Supermetrics to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one.

Oct 18, 2023

In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach.



About the Marketing Intelligence Show

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts how to use data to fuel growth and maximize the ROI of your marketing spend.
Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth.
About the Marketing Intelligence Show