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In today’s episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment. Evan Kaeding chats with Andrew Covato, Founder and Managing Director at Growth by Science, to expose the limitations of traditional methods like last-click attribution and retargeting.

In today’s episode, we’re thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they’ll delve into the critical topic of measurement and its impact on growth.

In today’s episode, we’re joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions.

In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the recent and upcoming features of Google Search and Ads. Matz takes us through the improvements to features such as Google Maps, Ads, and what the Performance Max campaign tool can do for marketers.

In this episode, Evan Kaeding Lead solutions engineer, Supermetrics sits down with Mark Stouse, CEO, Proof Analytics to dive into the benefits and drawbacks of multi-touch attribution and marketing mix modeling.

In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at LinkedIn, and Supermetrics’ Director of Product Marketing, Aleksander Cardwell. They discuss the current landscape of B2B measurement, data privacy challenges, the top KPIs to watch, and managing data effectively.

In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps to start utilizing big data as a marketer. She explores how to define your use cases and choose the right tools to unlock the power of your data within your marketing team.

In this episode, Kate Gleeson, our Global Head of Brand, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to talk about why data has been the foundation of Supermetrics’ success and how others can utilize it to propel their businesses toward growth.

In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabrielle Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our updated brand identity, from strategic goals and setting up the test to the results and internal stakeholder management.

In this episode from SuperSummit, our CMO Gabrielle Stafford introduces a panel of experts, including Josh Cottrell-Schloemer from Cottrell Consulting, Jessica Moore from Graduation Alliance, and Dorothy Ann Advincula from Uber, for a marketing leader roundtable. We cover how to use data to fuel your growth in 2024 and beyond.