Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!

Discover the insights that nearly 9,000 marketers and analysts explored at SuperSummit 2024!

The on-demand session recordings are now available. From TikTok trends to cutting-edge marketing intelligence strategies, you can dive into the sessions that shaped this year’s biggest marketing event.

👉 Watch the SuperSummit 2024 recordings [here] and learn from the experts driving the future of marketing.

Edward Ford:

Hi, I'm Edward from Supermetrics, and this is the Marketing Intelligence Show, the podcast that empowers marketing leaders to work better with their data and make sure every marketing dollar counts. Now let's get into today's episode.

Jessica Gondolfo:

Welcome back to another episode of the Marketing Intelligence Show podcast. I am your sometimes host, Jessica dfo, the head of North American Marketing for Supermetrics, and I am joined with our amazing director of product marketing, Alex Cardwell.

Aleksander Cardwell:

Wow, thank

Jessica Gondolfo:

You. You're welcome. You're welcome. Before we get into today's episode, let's take a minute to talk about Super Summit. If you missed it, super Summit is our biggest annual event at Supermetrics, where we bring together marketers, analysts, and innovators from around the world. It's all about connecting, learning and diving into the latest strategies in marketing intelligence. This year was huge. We had nearly 9,000 people join us exploring data-driven strategies with amazing guest speakers from companies like Google, McCann, TikTok, BBC, snapshot, venture Beyond. It was amazing. Here's the best part. Attendees rated the event of 4.6 out of five. We are thrilled about this. I'm thrilled about this. In today's episode, we're going to share some of our favorite moments, dive into the biggest takeaways on brand impact and product marketing, and give you a peek behind the scenes of what it takes to pull off an event like this. And remember, if you want to catch these episodes yourself, all of the recordings are currently up in our community and they're free to watch. Don't miss out some of the most incredible marketing content that I've seen in a long time. Let's start this show. I was waiting for what you were going to say when I dropped this one on your calendar after our incredible, incredible super summit hosting.

Aleksander Cardwell:

Yeah, I saw it drop in and I was like, oh, I don't know if I can do this. But honestly, we had so much fun with the so, and it's still fresh, so really cool to come on the show and talk a little bit about events and events strategy. This is my first time being a guest on the podcast, so really excited for

Jessica Gondolfo:

It. Is that true?

Aleksander Cardwell:

Yeah, yeah. You never invite me, Jess,

Jessica Gondolfo:

I'm sorry. I'm sorry that I never invite. Well, honestly, now that we've had our co-hosting,

But the reason I wanted to do this podcast is actually for a couple things. So I wanted to recap the Super Summit. Super Summit 24 was bigger, better than last year. We took a lot of learnings from last year, transform them into how we were going to get more customers involved, how we were going to make the audience bigger. We had so many things launched this year. We had the community launch and so many other things. But a big thing I think that we brought in was also this product angle, this product marketing angle. And so I think it's really good that you're here. So yeah, a lot of things I wanted to talk about from event strategies, impact revenue, product marketing, and then I guess just some of our overall favorite moments of Super Summit.

Aleksander Cardwell:

Yeah, there are quite a few, few there yesterday.

Jessica Gondolfo:

So is that your first time hosting an event as well?

Aleksander Cardwell:

Well, it depends on your definition of hosting an event. I've obviously done lots of webinars. I've done some sessions at our offsites at super, stuff like that. So I have hosted events before, but I'd say from this type of kind of beginning to end, I almost called it a stage host. It was probably the first time. So yeah, it was a lot of fun

Jessica Gondolfo:

Actually. So have you been involved in events and event strategies in the past? Is this the first time that you're really seeing these evolve?

Aleksander Cardwell:

I have mostly in physical events though. I was a speaker at Super Summit last year, so I have attended, or I did participate last year in a speaker fashion rather than a host fashion. And prior to that, again, mostly, especially before the whole Covid era when in-person events were much more of a thing, would frequently go to trade shows, speak at booths, meet clients there. So I have been involved, but never really in this specific fashion.

Jessica Gondolfo:

That's amazing. So a couple stats for you that I thought were really interesting when we talk about brand impact. So this year when we looked at just registrations close to 9,000 registrations that were on the event, but we had 50% of the audience who were also very new to Supermetrics, which I think is always really interesting when it's a company led event, which I love because you can really get your brand out there. That kind of brings me back because we did a big product, so I kind of wanted to get your thoughts. Just overall, how do you think it helps the product strategy? What's your feedback on it?

Aleksander Cardwell:

Yeah, I mean there's a couple interesting takeaways there. First of all, from a, well, you touched on some key topics there if we don't even go into product strategy yet or product marketing per se, but just think about brand and brand awareness. I think we as a company or an organization that is looking to play significant role in the marketing analytics landscape and marketing reporting and marketing intelligence overall, I think we kind of have a responsibility even

Aleksander Cardwell:

Of

Aleksander Cardwell:

Bringing together our customer base, both new and longtime veterans as well as the partners we work with. We're very close with the likes of Google, TikTok, et cetera, that were there on stage with us. I feel like we kind of have a responsibility even in a way, to bring these people together to talk about what's going on in the industry. And through that you kind of naturally become that cohesive element that connects these two parties together. And I think that's really crucial for the brand awareness side of things there. And then if we go more into the product side, so obviously we opened yesterday with a big update to our product strategy. This was really fun we spoke about yesterday because we've been talking about these things internally for so long, and we've been going back and forth with the strategy and evolving it, and we've displayed it to Supermetrics employees before, but we hadn't really gone public with it. With the marketing intelligence platform and the marketing intelligence workflow, getting the product narrative out there, the intelligence platform narrative and the marketing intelligence workflow that we're really pioneering here was really important and really nice to see the audience react to that in a really positive way.

Jessica Gondolfo:

Yeah, yeah, yeah. So with going live with this new brand, we have the new brand launching. I am so excited to see this launch, but even as a marketer been in marketing my whole career, this is, I understand the marketing landscape well, but a lot of times you'll go to these sessions that are the intersection between marketing and data, and it is extremely overwhelming. There's a lot of things that I don't understand from the data analytics standpoint. For me, there's a lot of things that are very complicated, and I think that the brand that we are bringing together and just the amount of attendees that we're actually there and live just shows that everyone is kind of on a different journey. You could be starting super early and not really, you're just trying to connect your data to a spreadsheet and right as well.

Aleksander Cardwell:

That's essentially the session with BBC and Snapchat Interactive. They were talking about that whole evolution of the data journey, how we heard Rich and Sean, and by the way, if you're listening to this podcast later on, you should go and check out those sessions. Rich and Sean, talk about how they started their careers, kind of manually pooling data and how that evolved into these, where they are now. Yeah, large scale automated systems. And it just goes to show, and there are a lot of people in attendance that were on very different stages of their journey, and that's always fun to see as well, because then you also have to keep that in mind that there needs to be a little something for everybody. So that's what makes events like that fun.

Jessica Gondolfo:

Yeah, that's true. And I'm going to get into the sessions and kind of highlight some of these sessions. Also, I have some really good comments that I want to walk through in case you haven't seen them. I think some of them will make you laugh, but some of them are good, some of them are good, but I loved hosting with you. Likewise. And I was so excited when they, well, it took off because when they first asked me, I was like, you want me to host? And they were like, well, you'll host with Alex. And it was a rollercoaster up, which was great.

Aleksander Cardwell:

They asked me, I said that I'll only do it if I can do it with Jess.

Jessica Gondolfo:

So I mean, that's fantastic. So I kind of want to just maybe share, there's a lot of people listening what it took from the entire team and everyone who worked on this to get this together. And just from your bird's eye view looking in, what was your experience with it

Aleksander Cardwell:

As a stage host? I thought that first of all, the team made it really easy for me and you to hop into that role because we had obviously an amazing tech set up here. We had professionals running the show that's still behind the camera and behind that mic right now. Thank you so much. Who kind of handled all the nitty gritty of here's your mic, just sit down here, look into this camera, here's the lights. And when you don't have to worry about any of that stuff, it's easy for you to just sit down and kind of start

Jessica Gondolfo:

Talking.

Aleksander Cardwell:

Yeah,

Jessica Gondolfo:

Just put us on there. They'll

Aleksander Cardwell:

Say something. Exactly. And that was just on the day. And we obviously had a huge portion of the marketing team working on this, making sure transitions happen smoothly, making sure that all the speakers are prepped and in the right place at the right time. And all of this happened just on the day. And then you think about the months and months that went into planning this, sourcing the speakers, inviting attendees, running promotional campaigns, stuff like that. It really takes a lot of work. And it was interesting because again, coming in just as a stage host, it was made very easy for me, but I also kind of got to see all the work that goes into it into putting up this type of event. And obviously anybody that hasn't organized events before might not know the effort that goes into it. It actually, it takes a small village to pull something like this off. So

Jessica Gondolfo:

Would you say that it was definitely worth it though, now that you

Aleksander Cardwell:

A hundred percent,

Jessica Gondolfo:

You're looking back?

Aleksander Cardwell:

Yeah, a hundred percent. And we joked about this earlier, that getting ready for it and doing the dry runs and the tech run throughs and getting the script ready and rehearsing the script and doing all of this stuff, that can be a bit of a

Jessica Gondolfo:

Little daunting.

Aleksander Cardwell:

Daunting a bit of a drag even at times. But once you sit down in the chair and the camera's on, you actually can say that we're live for the first time. There's

Jessica Gondolfo:

Nothing like it.

Aleksander Cardwell:

Yeah, exactly. And then it's a lot of fun. We had a lot of fun with it. So yeah,

Jessica Gondolfo:

The one thing that I am really happy, so we did the first super summit last year, and it was a test for us. There was a lot of things that we were like, do we want to create this annual experience? We were wondering if we wanted to do it virtual. We are so global, we have so many customers across the world. And so it was like, do we want to regionalize these things in person? Do we want to do it global? And so we tested it out global, and I think that we have, the first one was so amazing. We took so many learnings and we really tried to evolve this one on some of those learnings. And I loved how many customers really wanted to be involved in this. And I feel like because this was really was the year of the customer for us, it just was amazing to see them want to participate. And I actually felt bad in a way. So many people wanted to, the session were fulfilled, and I was like, we're going to get you in on the next one.

Aleksander Cardwell:

And really, that's why we've also started regionalizing these things a bit. We had the one in this, we

Aleksander Cardwell:

Did

Aleksander Cardwell:

New York earlier in the year, we're going to have the APAC version of Super Summit happening very soon. So this is also because there's so much demand for customers to get involved that we're kind of splitting it out and regionalizing it. But that really also was one of the, I want to say, I don't know if humbling is the right word, but kind of humbling to notice that, hey, we're in here going through our day to day most weeks, and you show up for work, you get your job done, you go home. But we're actually impacting so many people and so many organizations on such a scale, and they are so not reliant, but appreciate what we do that they do want to get involved with our content like that. So that was also for someone who hadn't been involved with our events to that level before, that was

Jessica Gondolfo:

A

Aleksander Cardwell:

Really, really

Jessica Gondolfo:

Humbling experience. It's a big as. It's a lot of prep, right? You're going in, you're presenting to a really large live audience as well. It's a lot of prep. So I was really, really happy to see that. But okay, I'm going to jump in to favorite moments. Well, where do you want to go? Do you want to go through sessions? Favorite moments?

Aleksander Cardwell:

Let's do favorite session first. I feel like favorite session is one thing or sessions, and then favorite moments are slightly different because there were a lot of moments that occurred that were not really necessarily session related. I have some funny ones in mind that were kind of from behind the scenes as well that nobody would've seen on camera that we can share. But let's start with sessions. And actually can you go first, what was your favorite session or sessions? Does one stand out to you?

Jessica Gondolfo:

That's such a hard question because I actually, so I was going to be like, yeah, it's this one. But then another one pops in my head that I was like, oh. But I will say that the session with Gabby and Shabazz was incredible, first of all. I mean, the session and the content

Aleksander Cardwell:

Itself

Jessica Gondolfo:

Was really incredible. But I think the learnings from that, and again, I know that we talked a lot about community, but it's such a big part of what we're doing now and the biggest part of our community is that so many people teach us other use cases that they have for their product. And so when Shabazz was talking about how he does this creative testing, it was kind of mindblowing because I asked you, is this a normal use case for you? So that was something that for me, I was a little shocked about, but also just very happy to see that there was someone who was on stage using it in a use case that probably wasn't as traditional, but was showing the power and the ROI that they see from Supermetrics and what they do for their clients. Obviously an agency,

Aleksander Cardwell:

Right? Exactly. Yeah. The Shabazz obviously there talked at length about creative testing and scaling your creative testing, and that was one of when I was thinking back at my favorite sessions, that was one that popped up as well. We are in the age of creative dictates a lot of what goes on in marketing. If your creative is bad, a lot of other things will not, or your campaign is kind of doomed to fail. So being able to hear that type of use case, because creative testing obviously requires immense

Aleksander Cardwell:

Scale

Aleksander Cardwell:

For you to be able to prove impact and actually drive significant insights. So hearing that was really cool for me. Maybe even staying on the theme of creative. I really enjoyed the TikTok session. TikTok, obviously, everybody in the world by now probably knows what TikTok is.

Jessica Gondolfo:

You just like the dances.

Aleksander Cardwell:

Yeah,

Jessica Gondolfo:

Exactly. You're just there for

Aleksander Cardwell:

The dances, Alex. That's what I was going to say. But so I was there definitely for the dances as well and the spinoff dance contest that me and Zach are going to have to do after this.

Edward Ford:

Oh yeah. You're practicing?

Aleksander Cardwell:

Not yet. Not yet. It just happened yesterday, but we'll get there. But on a serious note, TikTok is one of those mediums, and actually even after Super Summit was over and we were kind of debriefing with the team later in the evening, we were talking about TikTok as a medium of communication. And the way TikTok works is it is really good at understanding what you like and feeding you more of that. So we talk about the nature of TikTok usage, you're really only fed stuff that you are likely to. And because of that, it's blown up as a platform. It's hyper successful, and a lot of marketers are still kind of trying to figure out how to make that work. People always try to engineer that viral moment, which is more or less impossible, maybe not impossible, but improbable, just because you just don't know. Yeah, you just dunno. And that's why it was really cool to hear Ankita and Chris talk about the TikTok trend phenomenon and how quickly trends cycle and how to try to capture those and turn them into meaningful results. So I really enjoyed that one. Again, for anyone listening to the podcast later on, that's one I'd highly highly recommend you go and watch. But yeah, all the sessions were great. It's really hard to pick one, but if I had to,

Jessica Gondolfo:

I know I'd

Aleksander Cardwell:

Go there.

Jessica Gondolfo:

I know the trends. One was a little triggering for me because I feel like I just learned what BRAT was and I was talking to our, I'm aware I was talking to our social media manager who, for those of you who have not seen what our social media manager did to Alex,

Aleksander Cardwell:

Yes,

Jessica Gondolfo:

With our promotions, promotional, just so absolutely amazing. But I was joking around with her and I was like, so do you think that I'm brat? And she was like, Brett's done. And I was like, I just learned. And she was like, it's done.

Aleksander Cardwell:

And

Jessica Gondolfo:

So I was like, wow, it moves that fast. But no, the absolutely amazing session qui though was amazing. And I'm always really, that stuff is very interesting to me of how you're marketing for sure. So many different industries too are involved in TikTok where it's

Aleksander Cardwell:

Every industry

Jessica Gondolfo:

You can really span out there. So that's great. I want to talk about some, actually before I go into favor, can I read you some comments?

Aleksander Cardwell:

Yes.

Jessica Gondolfo:

Yes.

Aleksander Cardwell:

I am not sure I've seen these. I may have seen some of these, but this will actually be off the cuff and new to me.

Jessica Gondolfo:

Oh, this is so good. Okay, so this is from the team. They've said these are some of the best comments of the session. I think that this might've been in the McCann session. The McCann session was good. That was really good. See, it is hard to pick. Okay, I'm sorry. You

Aleksander Cardwell:

Can't just pick one.

Jessica Gondolfo:

I digress. You ready? 66% of marketers say they have challenges tracking customers across channels. In other news, 34% of marketers are liars.

Aleksander Cardwell:

Yeah. That one I actually saw in the chat when it happened and I was cracking up. Luckily we weren't live at that point. I was losing it in the studio a bit. But it's true. I think any marketer out there has it. One point or another struggled with this. So if you say that you've never struggled with it, maybe you're just better than me. But I can safely say that I have struggled with that myself.

Jessica Gondolfo:

Yeah, you're talking to me. If you BackCheck me on everything, you're, wait, let me just, that's a nice step, but let's run it by the team, Jess, which is true. I go to you for fact-checking for a reason.

Aleksander Cardwell:

Sometimes

Jessica Gondolfo:

I get excited,

Aleksander Cardwell:

Sometimes you bypass me.

Jessica Gondolfo:

Sometimes I get excited. Actually, this is kind of a heartwarming one. This person said they would fly from Canada to Helsinki just for Super Summit and said that it was our positive energy that was a big driver for them. So that's amazing.

Aleksander Cardwell:

Love that.

Jessica Gondolfo:

I know. I know. This one actually, I want to give a shout out to Shabazz. This is the best I've seen until now. Shabazz. You make it sound so easy. I love it. He did make it sound, I think that was the thing that was hard to believe. I was like, he's throwing out these numbers, and I was like, wow. He's making it sound really,

Aleksander Cardwell:

Really good. Yeah, I, and it's something, again, we go back to that creative testing concept. I mean, he made it sound easy, but it does require a lot of effort to get right. So Shabazz is just a whiz with that stuff.

Jessica Gondolfo:

This person, which I think is going to be going into our favorite moments because they said love the 30 minute sessions, they're great sessions and speakers, really nice. The chat has been useful and also entertaining. So that's kind of bringing me into hashtag Kathy Berra.

Aleksander Cardwell:

Yeah, the Cap Berra thing. Actually, I think the culprit for that is in the room with us right now.

Jessica Gondolfo:

Did you see how that started? Can we talk about it for a minute?

Aleksander Cardwell:

Yes, I did see how it started actually. Because there was a cat,

Jessica Gondolfo:

Right? Was it the cat?

Aleksander Cardwell:

Yeah. I mean, it started off with a cat, I guess. But what happened was we had been talking about, had our fun facts throughout the

Aleksander Cardwell:

Session.

Aleksander Cardwell:

It was one of my favorite areas, favorite moments was running through those fun facts. But then it was an audience participant who threw out a fun fact, which was that Capy Bears can hold their breath underwater for five minutes.

Jessica Gondolfo:

Was that because of the fun fact

Aleksander Cardwell:

Though? I think so. And then it just kind of spiraled from there and suddenly the chat was filled with Berra gifts. So that was good fun. And I think that was one of the favorite parts for me in the overall session yesterday or overall in Super Summit was not the happy buyers themselves, but how engaged the audience was and riffing with what was happening. And it almost felt like we were streaming on Twitch or something and just talking to a live audience very casually.

Jessica Gondolfo:

I know I was watching Rich Sean and Zach's session, and I could see that when one person was speaking, the other person was writing in the chat, I was watching Rich comment on the, he wanted to be in on the action too. And then Zach, as soon as he'd asked the question, he was in on the action, which I thought was just amazing.

Aleksander Cardwell:

It was really good fun. And some people are better at that than others, and I can be quicker to adapt. You see something interesting going on in chat, and then you react to it on the fly. Some people then try to take the more kind of serious approach and stay on whatever they're talking about. So I'd love to see also a mix of that there,

Jessica Gondolfo:

Different

Aleksander Cardwell:

Speakers who were able to engage on a different level. Some other funny moments that happened, and I think this goes into this one didn't happen live. Nobody would seen this on camera. This was just happening between us and the production crew. But it goes to show things that happen when you're running an event like this. The setup we had was we were here in our studio, and then we had the adjacent stage on the other side of this floor where we were doing other sessions. I think this happened during the, I can't remember which session it was this

Aleksander Cardwell:

Floor.

Aleksander Cardwell:

Yeah, I want to say that this happened during the Google session. Yeah, OB session. Yeah, it was Google. Yes. So OG was speaking and then, so everybody on the floor had to be super quiet, right? And we're standing there and Laura, who's basically the mastermind behind super someone, by the way, she organized everything. Everything. And she has a glass there and just tries to take a sip of water and just clinks the glass against her. But it was so loud. It was so loud in the space. Everybody's trying to be quiet. And then you hear this clink and everybody turns and looks like, oh my God,

Jessica Gondolfo:

I was sitting on the chair and I'm dying. But I was like, if I move, it'll be louder. So I just,

Aleksander Cardwell:

I was standing in the doorway of the studio and I had to duck it back into the studio so I don't start laughing out loud. But these

Jessica Gondolfo:

Things, that's a good fun.

Aleksander Cardwell:

And these things happen when you're running an event. And we were discussing that for us on the technical side because we had done so many run throughs and we had a great production crew working with us. From the tech standpoint, everything went pretty smoothly. But we were also prepared. Maybe a transition doesn't go well

Aleksander Cardwell:

Or the

Aleksander Cardwell:

Audio doesn't work, what do we do in those situations? But nothing ever really went wrong. So from that standpoint, everything was smooth. So it's good that we had these little,

Jessica Gondolfo:

Well, that's because our CMO gave us, I'm looking at my feed I had on our CMO, who is from Ireland, gave us lucky socks. She gave us luck of the Irish socks. And I think it has to be, that

Aleksander Cardwell:

Has to be done.

Jessica Gondolfo:

It definitely wasn't the two days of prep. It was absolutely the socks is my thought. But when you said that, I was like, if you say nothing will go wrong before event, that's remember, that's an after event comment, honey. No,

Aleksander Cardwell:

I remember walking down from our last kind of run throughs of the script and walking onto the floor, the production floor and going, guys, I'm unreasonably confident in this right now. I know I'm probably jinxing it, but we're good.

Jessica Gondolfo:

I just remember when I turned and looked at you wasn't even like a head turn. It was like a full body turn. I was like, no, no, no. That's amazing.

Aleksander Cardwell:

You have to manifest, manifest

Jessica Gondolfo:

These things sometimes. Yeah, actually, I think probably one of the best things, because these things can be long, you know what I'm saying? Events in general, you go to a conference and day one, you're out there. Day three, you're exhausted. When you're online, a three hour event is long. And so trying to engage, trying to keep the audience engaged, try to be fun for them, that's great and whatnot. But it's still, to see so many people online at the end of the event was probably the most rewarding thing for me because people do drop off. That's a normal thing. So when we announced the community winners, and I think three of them were still on three of the five we're still online. I mean, what are the chances of that? We gained over 200 community followers on that. And the raffle that we pulled was completely,

Aleksander Cardwell:

Completely random.

Jessica Gondolfo:

Completely random.

Aleksander Cardwell:

And these guys were still online. And I think that's the testament to a bunch of things. No technical issues. So if you have technical issues, you're probably going to maybe not throw off

Jessica Gondolfo:

The

Aleksander Cardwell:

Audience a little bit. Yeah, exactly. So none of those also just great content,

Jessica Gondolfo:

Absolutely amazing hosts.

Aleksander Cardwell:

I wanted to say that, but I couldn't say that. So I'm glad you absolutely incredible. And then, yes, the great host and the great content. Yeah, great content. And I think that plus the kind of back and forth the audience had in the chat, we had a great crew here. Joy, good Conversations, was super active in the chat. Just like I think Joy out of everybody in the team. I think she was the only one that probably never had a break during the whole thing because we would be on camera for five minutes and then off for 25 minutes on for five minutes off for 25. Whereas Joy was just

Jessica Gondolfo:

Hammering. Actually, I remember one of the sessions where it wasn't being recorded here, and we were kind of talking and she was like, everyone, I can't hear the conversation. And she was in the chat, but you know what makes a really good head of content from that perspective? And she does so much. So I was so happy about that. And it was just a really great

Aleksander Cardwell:

And a learning, again, for anyone who is interested in running events. And I certainly learned a lot about running events from this program, but there's so many things you need to consider. And audience engagement is

Aleksander Cardwell:

One of them is

Aleksander Cardwell:

Huge. And we did our part as hosts, obviously, to engage with the audience as much as we could. But we are on camera for a limited amount of time.

Jessica Gondolfo:

No, it's absolutely true. And I mean, I've been running events for 10 years and it is the content of your, it is the speakers, it is the quality of content. It is the organization of the event that makes a good event. I mean, even though I'd like to say it was our jokes, definitely not. I know where the thanks of all this is really lying and Laura did an amazing job with that.

I guess the couple of things, a messy marketing is not going away. I think that that was something that was highlighted at the event that is kind of near and dear to my heart because the customer journey is just, it is very back and forth. It is not linear. And I think that having a lot of these data points, Supermetrics being able to help people navigate that, it was very empowering to me. I loved hearing, I loved hearing how people are using Supermetrics and through some of these sessions. I loved the TikTok session. The McCann session was unbelievable. There a really funny moment in that where I think, oh God, I'm going to misquote her. Okay, I feel you got to go back and watch the session. It was great. And you can write to me and fact check me. I will butcher this check. Yeah. Fact, check me later. But I think Sarah had said, get creative with your numbers, or something along the lines of that. And Joy was quick to comment on and it was like, yeah, our CEO said, I can see you in the chat. I was laughing. I was laughing so much. I was like, that's so great.

Aleksander Cardwell:

Yeah, don't tell our team that.

Jessica Gondolfo:

Yeah, don't tell our team. That is what he said.

Aleksander Cardwell:

I think the key takeaway there is when you're doing any kind of reporting, it's not just showing a spreadsheet or a report. It's telling a story about the data.

Jessica Gondolfo:

Yeah, absolutely.

Aleksander Cardwell:

Raw data is almost useless on its own. Organized data is a little more useful. Data visualized is even more useful. But then data kind of visualized and having a story backing it, that's where it's at. And there's this, some of you may have seen a visual of this represented with Legos. You can have a pile of

Jessica Gondolfo:

The Unbuilt Legos

Aleksander Cardwell:

Are unbuilt, Legos

Jessica Gondolfo:

Terrible.

Aleksander Cardwell:

And then you have the pile where they're sorted into colors. Then you have the pile where it's stacked up as a bar chart, and then you have where it's a house. And I think that applies, and I think that's what they're going for there. It's like getting creative with your numbers means being able to tell the story of what those numbers mean.

Jessica Gondolfo:

Yeah. Listen, I know honestly said, don't tell our team that, but I use that narrative every time I pull numbers, every time that I am looking to show where pipeline is generated. B2B, that's pretty big. I think we touched on that too. So you have to have impact. You have to understand where you're driving, where you're driving revenue from and what that story is, especially if it's not fully attributable or you're not able to make those attribution lines.

Aleksander Cardwell:

Absolutely.

Jessica Gondolfo:

But I guess, where are we? Are we, we out of time here? Oh, did I steal all your time,

Aleksander Cardwell:

I guess? No, you're the host. I'm just a guest.

Jessica Gondolfo:

I know.

Aleksander Cardwell:

I serve at your leisure here, Jess.

Jessica Gondolfo:

I know. I guess they told me that I'd be hosting with you now. I just feel like I can't let you go. What else are we doing? But please go check out the content for those of you who are listening. So you'll have all of the content in our community, which you can

Aleksander Cardwell:

Access@community.supermetrics.com.

Jessica Gondolfo:

I knew it was something there. Mayor, thank you so much for listening. If you were a prize winner of the community, congratulations. You were so happy that you joined us. But again, our team runs raffles and competitions throughout the community every month. All the time, all the time.

Aleksander Cardwell:

There's one running right now, depending on when you're listening to this. It might not be right now, but odds are there.

Jessica Gondolfo:

There will be a competition of something that is running. But yeah, that's really all I got for you. Thanks for being such a good,

Aleksander Cardwell:

Yeah, thanks for and likewise, a co-host yesterday and host today. Thanks everybody. Bye.

Edward Ford:

Thank you for listening to the Marketing Intelligence Show, brought to you by Supermetrics. If you're enjoying the podcast, then we'd love for you to tap that subscribe button, leave a review, and share with your colleagues and peers. We'll see you in the next episode.