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Podcast episode: Why now is a great time to move to a marketing data warehouse

Nov 23, 2023

In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelist at Supermetrics to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one.

Oct 18, 2023

In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach.

Oct 5, 2023

In this episode, Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.

Sep 6, 2023

In this episode, we’re joined by Google to learn why good data governance is the key to solving most marketing data problems.

Aug 23, 2023

In this episode, we’ll cover MMM works, the results it can drive, and the type of businesses it’s suitable for.

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Aug 9, 2023

In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytics that drives value.

Jul 31, 2023

Join Supermetrics and Snowflake to learn the benefits of owning your marketing data and how you can find meaningful business insights from it.

Jul 25, 2023

Join Supermetrics and Snowflake to learn the benefits of owning your marketing data and how you can find meaningful business insights from it.

Jul 4, 2023

Learn how to apply the Kaizen framework to marketing and make the most of your data with Zeke Camusio, CEO of Data Speaks.

Jun 14, 2023

In this episode, Evan Kaeding discusses two approach to accessing marketing data—centralized vs. decentralized.

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About the Marketing Intelligence Show

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts how to use data to fuel growth and maximize the ROI of your marketing spend.
Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth.
About the Marketing Intelligence Show

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