Supermetrics for Excel

Connect Amazon DSP to Microsoft Excel — Amazon Display Workbooks

Amazon DSP

via Supermetrics

Excel

Pull Amazon DSP data into Excel for programmatic display campaign analysis on Amazon properties. Build pivot tables comparing viewability, click-throughs, and pixel conversions by order, line item, and creative. Conditional formatting monitors delivery and conversion performance.

Get Supermetrics for Excel

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Why Connect Amazon DSP to Microsoft Excel?

Get your Amazon DSP data flowing into Microsoft Excel with automatic refreshes and zero manual work.

Viewability and pixel conversion tracking

Pivot by order and line item to compare viewability rates, pixel conversions, and measurable rates. Conditional formatting flags line items below Amazon's viewability benchmarks.

Amazon-owned vs. open web performance

Compare performance on Amazon-owned properties (IMDb, Twitch, Fire TV) against open web placements. Data bars show where your eCPM and conversion rates are strongest.

DSP spend vs. Seller Central sales blending

Pull Amazon DSP data on one sheet and Amazon Seller Central sales on another. XLOOKUP connects by date to see how upper-funnel DSP campaigns influence actual product sales on Amazon.

How to Connect Amazon DSP to Microsoft Excel

Three steps. Under two minutes. Zero code.

1
Install the Supermetrics add-in

Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
2
Select your data source

Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
3
Build your query and get data

Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.

Report Templates for Amazon DSP in Microsoft Excel

Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.

Amazon DSP Viewability Report

Pivot table comparing viewability, measurable rate, and pixel conversions by order and creative type. Conditional formatting flags line items falling below Amazon viewability benchmarks.

Viewable impressionsViewability rateMeasurable rateTotal pixel conversions (14d)eCPM

DSP + Seller Central Sales Correlation

Track DSP spend alongside Seller Central sales by date to measure upper-funnel campaign impact on Amazon product revenue.

ImpressionsClick-throughsTotal costSupply costTotal pixel CVR (14d)

What Amazon DSP Data Can You Pull into Microsoft Excel?

Supermetrics gives Microsoft Excel access to your full Amazon DSP reporting data — metrics and dimensions you already know from the Amazon DSP interface.

Key Metrics

Impressions
Click-throughs
CTR
eCPC
eCPM
Total cost
Supply cost
Viewable impressions
Viewability rate
Measurable rate
Total pixel conversions (14d)
Total pixel CVR (14d)

Key Dimensions

Order name
Line item name
Creative name
Creative type
Creative size
Advertiser name
Account name
Date

View all Amazon DSP fields, metrics, and dimensions →

Resources & Guides

Guide

PPC reporting: extract insights from paid campaigns

Templates

Browse all Microsoft Excel templates

Why Supermetrics for Microsoft Excel?

The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.

Reliability & Depth

The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.

170+ Data Sources, One Workbook

Connect Amazon DSP alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.

Pre-Built Templates

Start with expert-designed Microsoft Excel report templates for Amazon DSP. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Scheduled Refreshes

Set up automatic data refreshes — hourly, daily, or weekly. Your Amazon DSP reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.

Frequently Asked Questions

How do I connect Amazon DSP to Microsoft Excel?

Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Amazon DSP as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.

Is my Amazon DSP data secure in Excel?

Yes. Supermetrics uses OAuth authentication for Amazon DSP — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.

Can I combine Amazon DSP data with other data sources in the same workbook?

Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Amazon DSP data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.

What Amazon DSP metrics can I pull into Excel?

You can access all standard Amazon DSP reporting metrics through Supermetrics, including Impressions, Click-throughs, CTR, eCPC, eCPM, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.

Can I schedule automatic data refreshes for Amazon DSP in Excel?

Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Amazon DSP data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.

How do I compare Amazon DSP vs. Seller Central performance in Excel?

Pull DSP spend and pixel conversions on one sheet, Seller Central ordered product sales on another. XLOOKUP joins by date, and a calculated column shows the correlation between DSP spend and Amazon sales lift.

Can I track Amazon DSP viewability by creative size in Excel?

Yes. Pull creative size as a dimension with viewable impressions, viewability rate, and measurable rate. A pivot table ranks sizes by viewability, and conditional formatting highlights sizes that meet Amazon's benchmarks.