Supermetrics for Excel
Connect Display & Video 360 to Microsoft Excel — Programmatic Display Workbooks
Pull DV360 programmatic data into Excel for campaign analysis across display, video, and CTV. Pivot tables break down viewability, reach, and frequency by insertion order, line item, and audience segment. Power Query blends with CM360 data for full-funnel reporting.
Why Connect Display & Video 360 to Microsoft Excel?
Get your DV360 data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by insertion order and line item to compare viewability rates, reach, and frequency across display, video, and CTV placements. Slicers toggle between environment types instantly.
- Use conditional formatting to rank exchanges and inventory sources by eCPM and viewable CPM. Highlight the most cost-efficient supply paths and cut waste from underperforming sources.
- Pull DV360 media cost on one sheet and CM360 Floodlight conversions on another. Power Query joins them by campaign for a complete view of programmatic spend vs. attributed conversions.
How to Connect Display & Video 360 to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Display & Video 360 in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Programmatic Viewability Scorecard
Pivot table comparing viewability rate, reach, and frequency by insertion order and exchange. Conditional formatting flags placements below your viewability threshold.
CTV & Video Completion Tracker
Track video completion rates and spend across CTV, in-stream, and outstream placements. Trend charts show weekly performance shifts by environment type.
What Display & Video 360 Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full DV360 reporting data — metrics and dimensions you already know from the DV360 interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- ROAS
- Viewable impressions
- Viewability rate
- Video completions
- Video completion rate
- Reach
- Frequency
Key Dimensions
- Campaign name
- Insertion order
- Line item
- Creative name
- Creative size
- Exchange
- Inventory source
- Audience segment
- Device type
- Environment (App/Web/CTV)
- Country
- Site/App name
Resources & Guides
PPC reporting: extract insights from paid campaigns
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Display & Video 360 alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Display & Video 360. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Display & Video 360 reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Display & Video 360 as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Display & Video 360 — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Display & Video 360 data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Display & Video 360 reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPC, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Display & Video 360 data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Yes. Pull viewable impressions and viewability rate broken down by exchange or inventory source. A pivot table with exchanges in rows and viewability in values gives you an instant comparison — add conditional formatting to flag sources below your threshold.
- Pull DV360 spend data on one worksheet and CM360 conversion data on another. Use XLOOKUP or Power Query to join by campaign name and date, then calculate attributed CPA and ROAS across the full programmatic funnel.
Also Connect to Microsoft Excel
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