Supermetrics for Excel
Connect Google Search Ads 360 to Microsoft Excel — Enterprise Search Workbooks
Pull SA360 data into Excel for cross-engine search campaign management. Build pivot tables that compare performance across Google, Microsoft, and Yahoo search engines. XLOOKUP connects Floodlight conversions to campaign spend for enterprise attribution.
Why Connect Google Search Ads 360 to Microsoft Excel?
Get your SA360 data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Cross-engine search comparison
Pivot by engine account (Google, Microsoft, Yahoo) to compare CPC, CTR, and conversion rates side by side. One workbook replaces logging into three separate platforms for enterprise search reporting.
Floodlight attribution analysis
Connect Floodlight activity conversions to keyword-level spend with XLOOKUP. Conditional formatting highlights keywords where the Floodlight CPA is rising faster than search volume.
Enterprise budget allocation modeling
Build a budget allocation matrix by engine and campaign. SUMIFS calculate spend share and ROAS per engine, so you can model what happens when you shift budget between Google and Microsoft Ads.
How to Connect Google Search Ads 360 to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Google Search Ads 360 in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Cross-Engine Performance Matrix
Pivot table comparing CPC, CTR, and conversion rates across Google, Microsoft, and Yahoo engine accounts. Conditional formatting highlights the best-performing engine per campaign.
Floodlight Attribution Report
Connect Floodlight conversion values to keyword spend for true enterprise attribution. XLOOKUP calculates CPA and ROAS by keyword across all search engines.
What Google Search Ads 360 Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full SA360 reporting data — metrics and dimensions you already know from the SA360 interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- Average CPC
- Conversions
- Conversions value
- All conversions
- All conversions value
- Interaction rate
- Visits
- View-through conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Engine account
- Account type
- Ad name
- Device
- Advertiser name
- Floodlight activity
- Match type
View all Google Search Ads 360 fields, metrics, and dimensions →
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Search Ads 360 alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Google Search Ads 360. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Search Ads 360 reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google Search Ads 360 to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Google Search Ads 360 as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Google Search Ads 360 data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Google Search Ads 360 — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Google Search Ads 360 data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Google Search Ads 360 data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Google Search Ads 360 metrics can I pull into Excel?
You can access all standard Google Search Ads 360 reporting metrics through Supermetrics, including Impressions, Clicks, Cost, CTR, Average CPC, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Google Search Ads 360 in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Google Search Ads 360 data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I compare Google vs. Microsoft Ads performance from SA360 in Excel?
Pull SA360 data with engine account as a dimension. A pivot table with engine accounts in rows and metrics like CPC, CTR, and conversions in values gives you a side-by-side comparison without juggling multiple exports.
Can I track Floodlight conversions by keyword in Excel?
Yes. Pull Floodlight activity as a dimension alongside keyword and conversions value. Pivot tables let you see which keywords drive Floodlight events, and XLOOKUP joins cost data to calculate true CPA per keyword.
Also Connect to Microsoft Excel
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