Supermetrics for Excel
Connect Microsoft Ads to Microsoft Excel — Search Ads Workbooks
Pull Microsoft Ads data into Excel alongside Google Ads for complete search advertising analysis. Build pivot tables that compare keyword performance, quality scores, and impression share across both search engines. Power Query merges the datasets for unified CPC and conversion tracking.
Why Connect Microsoft Ads to Microsoft Excel?
Get your Microsoft Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pull Microsoft Ads alongside Google Ads into one workbook. Pivot tables compare CPC, conversion rates, and impression share across both search engines.
- Build keyword-level reports with conditional formatting that highlights quality score drops, rising CPCs, and conversion rate changes.
- Break down Microsoft Ads performance by audience segments including LinkedIn profile targeting. Compare audience CPAs in Excel.
How to Connect Microsoft Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Microsoft Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Cross-Engine Search Comparison
Side-by-side comparison of Microsoft Ads and Google Ads keyword performance. Power Query merges datasets while pivot tables compare CPC, CTR, and conversion rates.
Audience Performance Report
Break down Microsoft Ads by LinkedIn targeting dimensions. Conditional formatting highlights which professional audience segments deliver the lowest CPA.
What Microsoft Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Microsoft Ads reporting data — metrics and dimensions you already know from the Microsoft Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Conversions
- Revenue
- CPA
- ROAS
- CTR
- CPC
- Quality Score
- Impression share
- Average position
- Cost per conversion
- Conversion rate
- Assisted conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device type
- Network
- Location
- Age
- Gender
- Ad distribution
- Bid strategy type
Resources & Guides
PPC reporting: extract insights from paid campaigns
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Microsoft Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Microsoft Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Microsoft Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Microsoft Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Microsoft Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Microsoft Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Microsoft Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Conversions, Revenue, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Microsoft Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Yes. Create Supermetrics queries for each platform on separate worksheets. Use Power Query or XLOOKUP to join by keyword or campaign name, then build pivot tables comparing CPC, CTR, and conversion rates.
- Yes. Microsoft Ads offers LinkedIn profile targeting dimensions like company, industry, and job function. Pull these in Supermetrics to analyze how professional audience segments perform in search.
Also Connect to Microsoft Excel
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