Supermetrics for Excel
Connect Pinterest Ads to Microsoft Excel — Visual Ad Performance Workbooks
Pull Pinterest Ads data into Excel for visual advertising analysis. Build pivot tables that compare pin performance by format, targeting type, and audience. Conditional formatting highlights top-performing creatives while SUMIFS calculate save rates and engagement metrics across campaigns.
Why Connect Pinterest Ads to Microsoft Excel?
Get your Pinterest Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Pin performance analysis in pivot tables
Build pivot tables that rank pins by saves, outbound clicks, and engagement rate. Slicers filter by ad format, interest targeting, and device.
Creative performance scorecards
Conditional formatting ranks every pin by save rate, CTR, and CPA. Data bars and icon sets identify winning creatives at a glance.
Visual commerce ROI tracking
Connect Pinterest Ads spend to conversions and ROAS in Excel. XLOOKUP blends with Shopify or ecommerce data for full purchase funnel visibility.
How to Connect Pinterest Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Pinterest Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Pin Performance Scorecard
Rank every pin by engagement, saves, and outbound clicks. Conditional formatting with icon sets provides instant visual ranking of creative performance.
Audience & Interest Breakdown
Pivot table breaking down Pinterest Ads by interest targeting and demographic segments. SUMIFS calculate cost per save and CPA for each audience.
What Pinterest Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Pinterest Ads reporting data — metrics and dimensions you already know from the Pinterest Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- ROAS
- Pin clicks
- Outbound clicks
- Saves
- Save rate
- Video views
- Engagement rate
Key Dimensions
- Campaign name
- Ad group name
- Pin name
- Ad format
- Targeting type
- Interest
- Keyword
- Age
- Gender
- Device
- Placement
- Objective
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Pinterest Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Pinterest Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Pinterest Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Pinterest Ads to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Pinterest Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Pinterest Ads data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Pinterest Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Pinterest Ads data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Pinterest Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Pinterest Ads metrics can I pull into Excel?
You can access all standard Pinterest Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPC, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Pinterest Ads in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Pinterest Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
Can I track Pinterest save rates in Excel?
Yes. Pull Saves and Impressions as metrics, then create a calculated column for save rate. Conditional formatting highlights pins with the highest engagement and saving behavior.
How do I compare Pinterest Ads with other social platforms?
Pull Pinterest Ads data alongside Facebook, Instagram, and TikTok Ads on separate worksheets. Use XLOOKUP or Power Query to join by date and build comparison charts for CPC, CTR, and CPA.
Also Connect to Microsoft Excel
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