Supermetrics for Excel
Connect Google Ads to Microsoft Excel — Search Campaign Control Center
Put Google Ads data where it belongs — in Excel. Build pivot tables that slice campaign performance by keyword, device, and location. Use XLOOKUP to match search terms against bid adjustments, conditional formatting to flag quality score drops, and Power Query to blend with CRM data. Scheduled refreshes via Supermetrics Hub keep everything current.
Why Connect Google Ads to Microsoft Excel?
Get your Google Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Keyword analysis with pivot tables
Drag keywords, match types, and ad groups into pivot tables and instantly see spend, CPA, and quality score breakdowns without writing a single formula.
Quality Score tracking with conditional formatting
Highlight quality score changes with color scales and icon sets. Conditional formatting makes it obvious which keywords need attention before performance drops.
Search term mining in Excel
Pull search term reports and use FILTER and UNIQUE dynamic arrays to find keyword opportunities and negative keyword candidates faster than Ads Manager.
How to Connect Google Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Google Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Search Term Mining Workbook
Pull search term reports with XLOOKUP-driven match scoring. FILTER dynamic arrays identify high-volume terms not yet in your keyword list and negative keyword candidates.
Quality Score Tracker
Daily quality score tracking with conditional formatting. Pivot table summaries by campaign show weighted averages, and sparklines reveal trends at a glance.
What Google Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Google Ads reporting data — metrics and dimensions you already know from the Google Ads interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions
- Conversion value
- ROAS
- CPA
- CTR
- CPC
- Quality Score
- Impression share
- Search impression share
- Top impression rate
- Conversion rate
- All conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device
- Network
- Location
- Day of week
- Hour of day
- Ad type
- Bidding strategy
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Google Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google Ads to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Google Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Google Ads data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Google Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Google Ads data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Google Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Google Ads metrics can I pull into Excel?
You can access all standard Google Ads reporting metrics through Supermetrics, including Impressions, Clicks, Cost, Conversions, Conversion value, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Google Ads in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Google Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
Can I pull Google Ads search term reports into Excel?
Yes. Select 'Search term' as a dimension in your Supermetrics query to pull actual search queries alongside clicks, cost, and conversions. Use Excel's FILTER function or pivot tables to identify high-converting terms and negative keyword candidates.
How do I track Quality Score changes over time in Excel?
Pull Quality Score with daily date granularity and use append mode in Supermetrics Hub to build a historical log. Conditional formatting with color scales highlights trends, and sparklines show score trajectories at a glance.
Also Connect to Microsoft Excel
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