Supermetrics for Excel
Connect TikTok Ads to Microsoft Excel — Video Ad Performance Workbooks
Pull TikTok Ads data into Excel and analyze video ad performance with pivot tables that break down watch time, view rates, and conversions by creative type and audience. Conditional formatting highlights which video creatives engage and convert, while XLOOKUP connects ad spend to revenue in a single workbook.
Why Connect TikTok Ads to Microsoft Excel?
Get your TikTok Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Build pivot tables comparing 2-second views, 6-second views, and completions across creatives. See which video hooks grab attention and which hold it.
- Use conditional formatting to rank every TikTok ad by view rate, CTR, and CPA. Icon sets and data bars make winners and losers obvious instantly.
- Pull TikTok alongside Facebook and Snapchat video data into one workbook. Compare watch times, completion rates, and cost per view with XLOOKUP.
How to Connect TikTok Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for TikTok Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Video Creative Scorecard
Rank every TikTok ad by engagement metrics using conditional formatting. XLOOKUP pulls creative metadata alongside view rates, completion rates, and CPA.
Platform Video Comparison
Compare TikTok, Facebook, and Snapchat video ad metrics side-by-side with Power Query merges. Charts show which platform delivers the best cost per completed view.
What TikTok Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full TikTok Ads reporting data — metrics and dimensions you already know from the TikTok Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- Cost per result
- Video views
- Result rate
- 2-second video views
- 6-second video views
- Average watch time
- Profile visits
Key Dimensions
- Campaign name
- Ad group name
- Ad name
- Placement
- Gender
- Country
- Operating system
- Ad format
- Objective type
- Optimization goal
- Creative type
Resources & Guides
TikTok ad campaigns: setup & optimization
PPC reporting: extract insights from paid campaigns
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect TikTok Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for TikTok Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your TikTok Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select TikTok Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for TikTok Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull TikTok Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard TikTok Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPC, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your TikTok Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Yes. Pull Video views, 2-second video views, 6-second video views, and Average watch time as metrics. Use calculated columns in Excel to derive completion rates and compare across creatives in a pivot table.
- Create separate Supermetrics queries for each platform on different worksheets. Use Power Query or XLOOKUP to join the data by date or campaign name on a summary sheet for side-by-side comparison.
Also Connect to Microsoft Excel
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