Supermetrics for Excel
Connect LinkedIn Ads to Microsoft Excel — B2B Campaign Analysis
Bring LinkedIn Ads data into Excel and analyze B2B campaign performance with pivot tables that break down cost per lead by industry, seniority, and company size. Use XLOOKUP to match leads against pipeline data, conditional formatting to flag campaigns missing targets, and Power Query to blend with HubSpot or Salesforce exports.
Why Connect LinkedIn Ads to Microsoft Excel?
Get your LinkedIn Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
B2B audience breakdowns in pivot tables
Pivot LinkedIn Ads data by company industry, seniority, and job function to see which professional audiences deliver the lowest cost per lead.
Lead form analysis with Excel formulas
Use SUMIFS and AVERAGEIFS to calculate lead form completion rates by campaign and creative. Conditional formatting highlights top-performing lead gen ads.
CRM matching with XLOOKUP
Match LinkedIn Ads lead data against CRM exports using XLOOKUP to connect ad spend to pipeline revenue and closed deals in one workbook.
How to Connect LinkedIn Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for LinkedIn Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
B2B Audience Performance Matrix
Pivot table workbook breaking down LinkedIn Ads by industry, seniority, and company size. Slicers enable interactive filtering while SUMIFS calculate cost per lead.
Lead Gen Campaign Scorecard
Score each campaign by lead volume, cost per lead, and completion rate. Conditional formatting with icon sets ranks campaigns from best to worst.
What LinkedIn Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full LinkedIn Ads reporting data — metrics and dimensions you already know from the LinkedIn Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- Lead form opens
- Leads
- Lead form completion rate
- Video views
- Video completions
- Social actions
- Engagement rate
Key Dimensions
- Campaign name
- Campaign group
- Creative name
- Ad format
- Objective type
- Company name
- Company industry
- Company size
- Job title
- Job function
- Seniority
- Location
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect LinkedIn Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for LinkedIn Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your LinkedIn Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect LinkedIn Ads to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select LinkedIn Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my LinkedIn Ads data secure in Excel?
Yes. Supermetrics uses OAuth authentication for LinkedIn Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine LinkedIn Ads data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull LinkedIn Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What LinkedIn Ads metrics can I pull into Excel?
You can access all standard LinkedIn Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPC, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for LinkedIn Ads in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your LinkedIn Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
Can I break down LinkedIn Ads by company industry in Excel?
Yes. Select 'Company industry' as a dimension in your Supermetrics query. Build a pivot table with industry in rows and cost per lead in values to see which sectors convert best.
How do I compare LinkedIn Ads lead quality with other channels?
Pull LinkedIn Ads and other platform data into separate worksheets. Use XLOOKUP or Power Query to join by date or UTM parameters, then build a comparison pivot table showing lead volume and cost per lead by channel.
Also Connect to Microsoft Excel
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