Supermetrics for Excel
Connect Google Campaign Manager 360 to Microsoft Excel — Campaign Verification Workbooks
Pull Campaign Manager 360 data into Excel for cross-channel ad serving and attribution analysis. Build pivot tables comparing impressions, conversions, and reach by campaign, placement, and site. XLOOKUP connects Floodlight conversions to spend across all ad platforms.
Why Connect Google Campaign Manager 360 to Microsoft Excel?
Get your CM360 data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Floodlight conversion attribution
Pivot by Floodlight activity and campaign to compare click-through and view-through conversions. See which campaigns drive attributed conversions and track the full path to conversion across display and video.
Cross-publisher reach and frequency
Track reach and average frequency by placement and site. Conditional formatting flags placements where frequency exceeds your target, helping you prevent ad fatigue across your media plan.
CM360 as the source of truth
Pull CM360 ad server data alongside platform-reported metrics from multiple ad networks. XLOOKUP connects by campaign to reconcile discrepancies and use CM360 as your single source of truth for impressions and conversions.
How to Connect Google Campaign Manager 360 to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Google Campaign Manager 360 in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Floodlight Attribution Report
Pivot table comparing click-through and view-through conversions by campaign and Floodlight activity. Shows the full attribution picture across your display and video campaigns.
Reach & Frequency Monitor
Track reach and frequency by placement and site. Conditional formatting flags placements exceeding your frequency cap to prevent ad fatigue.
What Google Campaign Manager 360 Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full CM360 reporting data — metrics and dimensions you already know from the CM360 interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Rich media video completions
- Rich media video views
- Total conversions
- Click-through conversions
- View-through conversions
- Reach
- Average frequency
- Active View viewable impressions
- Media cost
Key Dimensions
- Campaign
- Placement
- Site
- Ad
- Creative
- Creative type
- Advertiser
- Activity
- Floodlight configuration ID
- Placement size
View all Google Campaign Manager 360 fields, metrics, and dimensions →
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Campaign Manager 360 alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Google Campaign Manager 360. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Campaign Manager 360 reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google Campaign Manager 360 to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Google Campaign Manager 360 as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Google Campaign Manager 360 data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Google Campaign Manager 360 — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Google Campaign Manager 360 data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Google Campaign Manager 360 data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Google Campaign Manager 360 metrics can I pull into Excel?
You can access all standard Google Campaign Manager 360 reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Rich media video completions, Rich media video views, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Google Campaign Manager 360 in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Google Campaign Manager 360 data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I track Floodlight conversions by campaign in Excel?
Pull Floodlight configuration and activity as dimensions alongside click-through and view-through conversions. A pivot table shows which campaigns drive the most attributed conversions. XLOOKUP connects to media cost for CPA calculation.
Can I use CM360 data to reconcile ad platform discrepancies in Excel?
Yes. Pull CM360 impressions and clicks on one sheet and each ad platform's reported numbers on another. XLOOKUP joins by campaign. Discrepancy columns show where platforms over- or under-report, giving you a neutral third-party measurement.
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