Supermetrics for Excel
Connect DoubleVerify to Microsoft Excel — Ad Verification Workbooks
Pull DoubleVerify verification data into Excel for ad quality monitoring. Build pivot tables comparing viewability, brand safety, and fraud metrics by campaign, site, and device. Conditional formatting flags sites below viewability thresholds and with fraud incidents.
Why Connect DoubleVerify to Microsoft Excel?
Get your DoubleVerify data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Brand safety scorecard
Pivot by campaign and delivery site to compare brand suitability rates and incident counts. Conditional formatting creates a traffic-light system so you can instantly see which placements are clean and which need blocking.
Fraud and SIVT monitoring
Track fraud/SIVT block rates by media property and device type. Data bars highlight publishers with high invalid traffic rates so you can exclude them before they waste more budget.
DV verification meets ad platform spend
Pull DoubleVerify quality data alongside DV360 or Google Ads spend in one workbook. XLOOKUP connects by campaign to calculate how much budget was wasted on non-viewable or fraudulent impressions.
How to Connect DoubleVerify to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for DoubleVerify in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Brand Safety & Fraud Report
Pivot table comparing brand suitability rates, SIVT blocks, and incident counts by campaign and media property. Traffic-light formatting flags sites that need exclusion.
Viewability & Authentic Impression Tracker
Track viewable rates, authentic ad rates, and geo compliance by campaign. Conditional formatting highlights campaigns meeting your viewability targets.
What DoubleVerify Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full DoubleVerify reporting data — metrics and dimensions you already know from the DoubleVerify interface.
Key Metrics
- Viewable impressions
- Viewable rate
- Measured impressions
- Authentic ads
- Authentic rate
- Block rate
- Fraud/SIVT blocks
- Fraud/SIVT free rate
- Brand suitable rate
- Brand suitability incidents
- Incident rate
- In geo rate
Key Dimensions
- Advertiser name
- Campaign
- Media property
- Delivery site
- Placement name
- Placement size
- Media type
- Delivery country
- Device delivery type
- App name
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect DoubleVerify alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for DoubleVerify. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your DoubleVerify reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect DoubleVerify to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select DoubleVerify as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my DoubleVerify data secure in Excel?
Yes. Supermetrics uses OAuth authentication for DoubleVerify — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine DoubleVerify data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull DoubleVerify data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What DoubleVerify metrics can I pull into Excel?
You can access all standard DoubleVerify reporting metrics through Supermetrics, including Viewable impressions, Viewable rate, Measured impressions, Authentic ads, Authentic rate, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for DoubleVerify in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your DoubleVerify data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I calculate wasted ad spend from non-viewable impressions?
Pull DV viewable rate on one sheet and ad platform spend on another. XLOOKUP joins by campaign. A calculated column multiplies spend by (1 - viewable rate) to estimate budget lost to non-viewable impressions. Conditional formatting flags campaigns wasting the most money.
Can I track brand safety incidents by site in Excel?
Yes. Pull delivery site with brand suitability incidents and incident rate. A pivot table ranks sites by incident count, and conditional formatting flags any site exceeding your brand safety threshold so you can add it to your block list.
Also Connect to Microsoft Excel
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