Supermetrics for Excel
Connect Amazon Seller Central to Microsoft Excel — Seller Analytics Workbooks
Pull Amazon Seller Central data into Excel for product performance and seller metrics analysis. Build pivot tables that break down sales, unit session percentage, and buy box ownership by ASIN, SKU, and marketplace. Conditional formatting highlights products losing buy box share.
Why Connect Amazon Seller Central to Microsoft Excel?
Get your Amazon Seller data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Buy box ownership tracking
Pivot by ASIN and SKU to track featured offer (buy box) percentage over time. Conditional formatting flags products losing buy box share so you can adjust pricing or fulfillment before sales crater.
Product conversion rate optimization
Compare unit session percentage (conversion rate) across products. Data bars rank ASINs by conversion rate, highlighting which product listings need better images, descriptions, or A+ content.
Amazon Ads + Seller Central blending
Pull Seller Central sales on one sheet and Amazon Ads spend on another. XLOOKUP connects by ASIN to calculate true ACoS from actual sales data — not the estimated numbers in the ads console.
How to Connect Amazon Seller Central to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Amazon Seller Central in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Buy Box & Conversion Monitor
Pivot table tracking buy box percentage and unit session percentage by ASIN. Conditional formatting flags products losing buy box share or conversion rate.
Product Health & Feedback Report
Track seller feedback, A-to-Z claims, and refund rates by product. Conditional formatting highlights products with declining health metrics.
What Amazon Seller Central Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Amazon Seller reporting data — metrics and dimensions you already know from the Amazon Seller interface.
Key Metrics
- Ordered product sales
- Units ordered
- Average selling price
- Featured offer (buy box) percentage
- Unit session percentage
- Page views - total
- Sessions - total
- Units refunded
- Refund rate
- A-to-z claims granted
- Feedback received
- Negative feedback received
Key Dimensions
- Product name
- ASIN
- SKU
- Brand
- Marketplace name
- Order status
- Fulfillment channel
- Sales channel
View all Amazon Seller Central fields, metrics, and dimensions →
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Amazon Seller Central alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Amazon Seller Central. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Amazon Seller Central reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Every Order, Every Product
Pull your complete Amazon Seller Central catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
How do I connect Amazon Seller Central to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Amazon Seller Central as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Amazon Seller Central data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Amazon Seller Central — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Amazon Seller Central data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Amazon Seller Central data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Amazon Seller Central metrics can I pull into Excel?
You can access all standard Amazon Seller Central reporting metrics through Supermetrics, including Ordered product sales, Units ordered, Average selling price, Featured offer (buy box) percentage, Unit session percentage, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Amazon Seller Central in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Amazon Seller Central data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I track buy box percentage changes over time in Excel?
Pull featured offer (buy box) percentage by ASIN and date. A trend chart shows whether buy box ownership is rising or falling per product. Conditional formatting flags any ASIN where buy box share drops below 80%.
Can I calculate true ACoS using Seller Central data in Excel?
Yes. Pull Seller Central ordered product sales on one sheet and Amazon Ads spend on another. XLOOKUP joins by ASIN. A calculated column divides ad spend by actual sales to get true ACoS from payment data, not platform estimates.
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