Supermetrics for Excel
Connect WooCommerce to Microsoft Excel — Store Analytics Workbooks
Pull WooCommerce data into Excel for product and order analysis. Build pivot tables that break down sales by product, payment method, and billing country. SUMIFS calculate net revenue after returns and coupons while conditional formatting flags declining products.
Why Connect WooCommerce to Microsoft Excel?
Get your WooCommerce data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Product and SKU-level sales analysis
Pivot by product name, SKU, and parent product to break down net sales, items sold, and average order value. See which products drive revenue and which ones get returned.
Coupon and discount impact tracking
Use conditional formatting to track coupon usage and its impact on net revenue. Data bars show how much each coupon costs you in discounts versus the incremental orders it generates.
Ad spend vs. store revenue matching
Pull WooCommerce revenue on one sheet and ad platform spend on another. XLOOKUP connects by date to calculate true blended ROAS from your store's actual payment data.
How to Connect WooCommerce to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for WooCommerce in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Product Sales & Returns Report
Pivot table breaking down net sales, items sold, and returns by product name and SKU. Conditional formatting highlights top sellers and flags high-return products.
Revenue & Coupon Impact Tracker
Track gross vs. net sales alongside coupon discounts and shipping costs. Trend charts show the margin impact of promotional activity over time.
What WooCommerce Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full WooCommerce reporting data — metrics and dimensions you already know from the WooCommerce interface.
Key Metrics
- Gross sales
- Net sales
- Total sales
- Orders
- Average order value
- Items sold
- Average items per order
- Returns
- Coupons
- Shipping
- Taxes
Key Dimensions
- Product name
- Order status
- Payment method title
- Billing country code
- SKU
- Order currency
- Product parent name
- Customer ID
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect WooCommerce alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for WooCommerce. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your WooCommerce reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Every Order, Every Product
Pull your complete WooCommerce catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
How do I connect WooCommerce to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select WooCommerce as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my WooCommerce data secure in Excel?
Yes. Supermetrics uses OAuth authentication for WooCommerce — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine WooCommerce data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull WooCommerce data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What WooCommerce metrics can I pull into Excel?
You can access all standard WooCommerce reporting metrics through Supermetrics, including Gross sales, Net sales, Total sales, Orders, Average order value, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for WooCommerce in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your WooCommerce data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I track return rates by product in Excel?
Pull product name with net sales, gross sales, and returns as metrics. A calculated column divides returns by gross sales to get the return rate per product. Conditional formatting flags products with return rates above your threshold.
Can I see how coupons affect my WooCommerce profitability in Excel?
Yes. Pull orders, coupon discount amounts, and net sales by date. SUMIFS calculate the average discount per order, and a trend chart shows whether your coupon strategy is growing revenue or just eroding margins.
Also Connect to Microsoft Excel
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