Supermetrics for Excel
Connect Facebook Ads to Microsoft Excel — Desktop Reporting Powerhouse
Excel is where serious number-crunching happens. Connect Facebook Ads to Microsoft Excel and put the full power of pivot tables, XLOOKUP, conditional formatting, and Power Query behind your ad data. Build workbooks that refresh on schedule, crunch thousands of rows without breaking a sweat, and email polished reports to stakeholders automatically.
Why Connect Facebook Ads to Microsoft Excel?
Ditch the Ads Manager exports. Pull live Facebook Ads data into Excel and unleash pivot tables, Power Query, and desktop-grade analysis on your campaigns.
- Unlike cloud spreadsheets that choke on large datasets, Excel Desktop processes hundreds of thousands of cells locally on your machine. Multi-threaded calculation means your SUMIFS, XLOOKUP chains, and pivot table refreshes finish in seconds, not minutes. Build workbooks with months of daily campaign data and analyze them without hitting performance walls.
- Excel pivot tables were made for this kind of analysis. Drop "Campaign name" into rows, "Placement" into columns, and "ROAS" into values — you have a placement comparison matrix in three clicks. Add slicers for date range and device type to create interactive dashboards that let stakeholders explore the data themselves. Calculated fields and grouping let you create custom aggregations without touching the raw data.
- Excel's formula engine is unmatched. Use XLOOKUP to pull reference data from budget sheets, SUMIFS to aggregate across campaigns, and UNIQUE/FILTER/SORT dynamic arrays to build live leaderboards. Layer on conditional formatting with icon sets and data bars so overspending campaigns and dropping ROAS jump off the screen. These formulas recalculate automatically when Supermetrics refreshes the underlying data.
- Configure a refresh schedule in Supermetrics Hub — daily, weekly, or monthly. After each refresh, Hub emails the workbook to your distribution list as an Excel file or PDF. Recipients open a fully formatted report with charts, pivot tables, and conditional formatting intact. No logins, no dashboards, no "can you send me the numbers?" emails. The data arrives where people already work.
- Supermetrics connects 170+ data sources to Excel. Build a workbook where each tab pulls from a different platform, then create a summary sheet that uses XLOOKUP or Power Query to join the data by campaign name or date. Build a single pivot table that compares spend, conversions, and ROAS across every paid channel — something no individual ad platform can do on its own.
- Billions of people use Excel. Your team already knows how to build charts, write formulas, and format tables. Supermetrics just adds live marketing data to the mix. There is no learning curve, no new interface to master, and no migration to plan. Your existing workbook templates, VBA macros, and Power Query connections keep working — they just have better data feeding them now.
How to Connect Facebook Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Facebook Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Pivot Table Campaign Dashboard
A pivot table workbook that lets you slice Facebook Ads performance by campaign, ad set, placement, and device. Add slicers for interactive filtering and timeline controls for date range selection.
Executive Summary with Charts
A polished one-page summary with Excel charts showing monthly spend trends, conversion volume, and ROAS. Conditional formatting highlights campaigns that exceed or miss targets.
Ad Creative Performance Scorecard
Rank every active ad by conversion rate and cost per result using XLOOKUP-driven scorecards. Conditional formatting with icon sets gives instant visual ranking without reading a single number.
Budget Pacing Tracker with Alerts
Track daily spend against monthly budget targets using SUMIFS and dynamic formulas. Data bars show pacing visually, and conditional formatting flags campaigns that are over or under pace.
Multi-Account Comparison Workbook
Pull data from multiple Facebook Ads accounts into separate sheets and use a Power Query merge or XLOOKUP to build a unified comparison view with cross-account totals and averages.
Automate Your Facebook Ads Reports
Set up scheduled refreshes and automatic email delivery so your Facebook Ads reports stay current without any manual work.
Morning refresh for desktop analysis
Schedule a daily refresh at 6 AM through Supermetrics Hub so your Excel workbook has fresh Facebook Ads data waiting when you open it. Facebook Ads data typically finalizes within a few hours of the previous day's end.
Weekly email delivery for stakeholders
Set up a Monday morning refresh with automatic email delivery via Supermetrics Hub. Stakeholders receive the workbook as an .xlsx attachment with last week's data already loaded — ready to open, filter, and pivot.
Monthly append for historical trend analysis
Use append mode on a monthly schedule to build a running historical log of campaign performance. Feed this growing dataset into a pivot table with a timeline slicer to spot seasonal patterns and long-term trends.
What Facebook Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Facebook Ads reporting data — metrics and dimensions you already know from the Facebook Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- ROAS
- CPA
- CTR
- CPM
- Conversions
- Reach
- Frequency
- Video views
- Link clicks
- Cost per action
- Purchase value
- Add to cart
Key Dimensions
- Campaign name
- Ad set name
- Ad name
- Age
- Gender
- Placement
- Device
- Country
- Region
- Platform (Facebook / Instagram / Audience Network)
- Objective
- Delivery status
- Instagram placement (Feed / Stories / Reels / Explore)
Resources & Guides
How to optimize your Facebook ad campaigns
Facebook Ads report templates
PPC reporting: extract insights from paid campaigns
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Facebook Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Facebook Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Facebook Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Facebook Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Facebook Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Facebook Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Facebook Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, ROAS, CPA, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Facebook Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- The Supermetrics desktop add-in is currently available for Excel on Windows. Mac users can access the same Facebook Ads data through Supermetrics Hub, which works with Excel Online in any browser. Hub delivers the same query builder, scheduling, and automatic refresh capabilities regardless of operating system.
- Yes. Once Supermetrics pulls Facebook Ads data into your worksheet, Power Query can pick it up as a data source for further transformation. Use Power Query to clean, reshape, merge with other datasets, and load into your data model — all without modifying the original Supermetrics data pull.
- Yes. Create separate Supermetrics queries for each account on different worksheets, or pull all accounts into a single query with the account name as a dimension. Then use a pivot table or SUMIFS to compare performance across accounts in one view.
- Yes. Facebook Ads and Instagram Ads are managed through the same Meta Ads platform. When you connect Facebook Ads in Supermetrics, Instagram Ads data is included automatically. Filter by placement dimension to separate Facebook and Instagram performance in your Excel reports.
- Yes. Supermetrics writes data into standard Excel cells, so any VBA macros that reference those cells or ranges continue to work as expected. You can even trigger macros after a data refresh to automate post-processing steps like formatting, calculations, or exporting specific sheets.
- Supermetrics works with .xlsx workbooks in Excel Desktop and Excel Online. When emailing reports through Supermetrics Hub, you can deliver the workbook as .xlsx or export specific sheets as PDF. The data is always written into standard Excel cells, so you retain full compatibility with formulas, pivot tables, and charts.
Also Connect to Microsoft Excel
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