Supermetrics for Excel
Connect Instagram to Microsoft Excel — Content Analytics Workbooks
Pull Instagram Insights data into Excel for content performance analysis. Build pivot tables comparing Reels, Stories, and feed post engagement. Use conditional formatting to rank content by saves and shares, and SUMIFS to calculate engagement rates by post type and day of week.
Why Connect Instagram to Microsoft Excel?
Get your Instagram data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Build pivot tables comparing Reels, Stories, and feed posts by reach, engagement, and saves. See which content format drives the most interaction.
- Use day-of-week dimensions in Excel to find optimal posting windows. AVERAGEIFS calculates average engagement for each time slot.
- Track follower count over time with sparklines and trend charts. Conditional formatting flags periods of unusual growth or decline.
How to Connect Instagram to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Instagram in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Content Format Comparison
Pivot table workbook comparing Reels, Stories, and feed post performance side-by-side. Conditional formatting ranks each format by engagement rate, reach, and saves.
Weekly Posting Analysis
Break down engagement by day of week and post time. AVERAGEIFS calculations find optimal posting windows while charts visualize engagement patterns.
What Instagram Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Instagram reporting data — metrics and dimensions you already know from the Instagram interface.
Key Metrics
- Views
- Reach
- Likes
- Comments
- Saves
- Shares
- Follower count
- Profile visits
- Story views
- Story replies
- Reel interactions
- Total interactions
Key Dimensions
- Media type
- Media product type
- Post caption
- Published date
- Day of week
- Post URL
- Media ID
- Account name
Resources & Guides
Social media report templates
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Instagram alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Instagram queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Instagram reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full Instagram history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Instagram as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Instagram — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Instagram data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Instagram reporting metrics through Supermetrics, including Views, Reach, Likes, Comments, Saves, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Instagram data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Yes. Pull media type as a dimension to separate Reels, Stories, and feed posts. Build a pivot table with content type in columns and engagement metrics in values for side-by-side comparison.
- Pull follower count with daily date granularity using append mode in Supermetrics Hub. Build a line chart showing growth over time, and use calculated columns to compute daily net changes.
Also Connect to Microsoft Excel
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