Supermetrics for Excel
Connect X (Twitter) Organic to Microsoft Excel — Organic Social Workbooks
Pull X (Twitter) Organic data into Excel for organic content performance analysis. Build pivot tables comparing impressions, engagements, and follower growth by tweet type and posting time. Conditional formatting highlights viral content and engagement trends.
Why Connect X (Twitter) Organic to Microsoft Excel?
Get your X Organic data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by tweet type (text, image, video, link) to compare engagement rates and link clicks. See which content formats drive the most interaction on your X profile.
- Track net follower changes (follows minus unfollows) over time with trend charts. Conditional formatting flags periods of unusual follower loss so you can investigate what caused the churn.
- Pull X Organic data alongside Instagram or LinkedIn Pages in one workbook. XLOOKUP connects by date to compare engagement rates across platforms and find where your audience is most active.
How to Connect X (Twitter) Organic to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for X (Twitter) Organic in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Tweet Format Performance Matrix
Pivot table comparing engagement rate, impressions, and link clicks by tweet type. Conditional formatting highlights which content format drives the most interaction.
Follower Growth & Churn Report
Track daily follows, unfollows, and net follower change. Trend charts show growth momentum and conditional formatting flags churn spikes.
What X (Twitter) Organic Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full X Organic reporting data — metrics and dimensions you already know from the X Organic interface.
Key Metrics
- Impressions
- Engagements
- Engagement rate
- Likes
- Retweets
- Replies
- Link clicks
- Followers
- Follows
- Unfollows
- Total video views
- Video completion rate
Key Dimensions
- Tweet text
- Tweet type
- Tweet URL
- Account name
- User screen name
- Created date
- Source
- Tweet language
Resources & Guides
Social media report templates
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect X (Twitter) Organic alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom X (Twitter) Organic queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your X (Twitter) Organic reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full X (Twitter) Organic history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select X (Twitter) Organic as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for X (Twitter) Organic — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull X (Twitter) Organic data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard X (Twitter) Organic reporting metrics through Supermetrics, including Impressions, Engagements, Engagement rate, Likes, Retweets, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your X (Twitter) Organic data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull tweet type as a dimension with engagement rate, impressions, and link clicks. A pivot table with tweet types in rows shows which format (text, image, video, link) drives the most engagement. Conditional formatting highlights your top-performing format.
- Yes. Pull follows and unfollows by date. A calculated column gives you net follower change per day. Trend charts show growth over time, and conditional formatting flags days with unusual unfollows so you can correlate with specific tweets.
Also Connect to Microsoft Excel
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