Supermetrics for Excel
Connect LinkedIn Company Pages to Microsoft Excel — Company Page Workbooks
Pull LinkedIn Company Pages data into Excel for B2B organic social analysis. Build pivot tables comparing post engagement, follower growth, and page views by update type and follower demographics. Conditional formatting highlights top-performing content themes.
Why Connect LinkedIn Company Pages to Microsoft Excel?
Get your LinkedIn Pages data flowing into Microsoft Excel with automatic refreshes and zero manual work.
B2B follower demographic analysis
Pivot by follower industry, seniority, and company size to understand your audience. Conditional formatting highlights whether your content attracts decision-makers or junior staff.
Organic vs. paid follower growth
Track organic and paid follower gains separately over time. Data bars show the contribution of each acquisition channel so you can evaluate whether paid follower campaigns deliver lasting audience growth.
LinkedIn organic meets LinkedIn Ads
Pull LinkedIn Pages organic data alongside LinkedIn Ads paid data in one workbook. XLOOKUP connects by date to see how organic content engagement correlates with paid campaign performance.
How to Connect LinkedIn Company Pages to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for LinkedIn Company Pages in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
B2B Audience Demographics Report
Pivot table breaking down follower composition by industry, seniority, and company size. Shows whether your content strategy attracts decision-makers in target accounts.
Update Engagement Analysis
Track impressions, clicks, and engagement rate by update type. Conditional formatting highlights the content themes that drive the most B2B engagement.
What LinkedIn Company Pages Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full LinkedIn Pages reporting data — metrics and dimensions you already know from the LinkedIn Pages interface.
Key Metrics
- Page impressions
- Page clicks
- Page likes
- Page comments
- Page shares
- Page engagement rate
- Follower count
- Followers gained (organic)
- Followers gained (paid)
- Page views
- Unique page views
- Video views
Key Dimensions
- Update title
- Update share comment
- Update visibility
- Follower country
- Follower industry
- Follower seniority
- Follower company size
- Follower function
- Profile
View all LinkedIn Company Pages fields, metrics, and dimensions →
Resources & Guides
Social media report templates
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect LinkedIn Company Pages alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom LinkedIn Company Pages queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your LinkedIn Company Pages reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full LinkedIn Company Pages history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
How do I connect LinkedIn Company Pages to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select LinkedIn Company Pages as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my LinkedIn Company Pages data secure in Excel?
Yes. Supermetrics uses OAuth authentication for LinkedIn Company Pages — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine LinkedIn Company Pages data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull LinkedIn Company Pages data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What LinkedIn Company Pages metrics can I pull into Excel?
You can access all standard LinkedIn Company Pages reporting metrics through Supermetrics, including Page impressions, Page clicks, Page likes, Page comments, Page shares, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for LinkedIn Company Pages in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your LinkedIn Company Pages data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I analyze LinkedIn follower demographics in Excel?
Pull follower industry, seniority, and company size as dimensions. Pivot tables show the composition of your audience. Conditional formatting highlights whether your content attracts the right B2B segments — crucial for account-based marketing.
Can I compare organic and paid follower growth on LinkedIn?
Yes. Pull followers gained (organic) and followers gained (paid) as separate metrics by date. Trend charts show the contribution of each channel, and SUMIFS calculate the cost per paid follower when combined with LinkedIn Ads spend data.
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