Supermetrics for Excel
Connect Sprout Social to Microsoft Excel — Social Management Workbooks
Pull Sprout Social data into Excel for multi-profile social media analysis. Build pivot tables comparing engagement, reach, and posting frequency across profiles and networks. Conditional formatting highlights top-performing content types and optimal posting patterns.
Why Connect Sprout Social to Microsoft Excel?
Get your Sprout Social data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Cross-network content comparison
Pivot by post network (Facebook, Instagram, X, LinkedIn) to compare engagement rates and reach across all your social profiles in one view. No more switching between platform dashboards.
Tag-based content performance
Use post tags to categorize content by theme, campaign, or format. Conditional formatting highlights which content categories drive the best engagement so you can double down on what works.
Posting frequency optimization
Track number of published posts alongside engagement rate per impression by profile. SUMIFS calculate optimal posting frequency — the point where more posts stop increasing total engagement.
How to Connect Sprout Social to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Sprout Social in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Cross-Network Performance Report
Pivot table comparing engagement rate, reach, and posting frequency across all social networks. Conditional formatting highlights which platform delivers the best results.
Content Tag Analysis
Break down engagement by post tag and content type. Identifies which content themes drive the most audience interaction across all profiles.
What Sprout Social Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Sprout Social reporting data — metrics and dimensions you already know from the Sprout Social interface.
Key Metrics
- Impressions
- Reach
- Engagements
- Engagement rate (per impression)
- Likes
- Comments
- Shares
- Post link clicks
- Audience (followers)
- Net audience growth
- Video views
- Number of published posts
Key Dimensions
- Profile name
- Post network
- Post type
- Post content type
- Post tags
- Post text
- Post created date
- Author name
Resources & Guides
Social media report templates
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Sprout Social alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Sprout Social queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Sprout Social reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full Sprout Social history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
How do I connect Sprout Social to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Sprout Social as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Sprout Social data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Sprout Social — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Sprout Social data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Sprout Social data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Sprout Social metrics can I pull into Excel?
You can access all standard Sprout Social reporting metrics through Supermetrics, including Impressions, Reach, Engagements, Engagement rate (per impression), Likes, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Sprout Social in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Sprout Social data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I compare engagement across all social networks in Excel?
Pull post network as a dimension with engagement rate, reach, and impressions. A pivot table with networks in rows gives you an instant cross-platform comparison. Slicers let you filter by profile or content type.
Can I analyze content performance by tag in Excel?
Yes. Pull post tags alongside engagement metrics. A pivot table with tags in rows shows which content themes (product launches, thought leadership, customer stories) drive the most engagement. This replaces manually tagging and counting in spreadsheets.
Also Connect to Microsoft Excel
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