Social media report templates: 25+ free reports for Google Sheets, Data Studio, and Excel

Building social media reports can be challenging and painful at first. For one thing, you have a ton of decisions to make—things like what metrics you want to track or what tools you should use to build your report.

To take the weight off your shoulders, we’ll share 26 of our favorite organic and paid reporting templates for social media that you can swipe today.

Skip ahead ⏭️

• Google Sheets templates
• Google Data Studio templates
• Excel templates

Social media report templates for Google Sheets

First, I’ll walk you through the social media reporting templates for Google Sheets and quickly explain what’s in it for you.

Paid channel mix report

If you’re running paid campaigns across Google Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads, you can use this template to see which channel drives the most conversions.

You’ll see:

• Clicks, cost, and conversions by channel
• Click and conversion trend by channel
• Google Analytics metrics such as sessions, average session length, goal completions, etc.

Get the paid channel mix reporting template here >>

Detailed paid channel mix report

This template provides an overview of your paid performance across Google, Facebook, Twitter, and LinkedIn. And the best part? You can also see a more detailed performance breakdown of each channel.

Let’s say you notice that your Facebook Ads performance has declined for the past three months. You can click on the “Facebook Ads report” tab for a more detailed breakdown. Are there any campaigns or ad sets that stop driving conversions? Should you turn them off and allocate the budget to the campaigns that perform better?

Get the detailed paid channel mix reporting template here >>

Detailed paid channel mix report (with Yandex)

Similar to the previous template, this report provides more granular details of your paid campaign performance across Google, Twitter, Facebook, LinkedIn, and Yandex.Direct.

Get the detailed paid channel mix reporting template (with Yandex) here >>

Paid social performance dashboard by Gauge

Built by our friends at Gauge, the template helps you understand how your paid social channels perform. The dashboard calculates your optimal CPM and lets you compare it with your current CPM. From here, you’ll quickly understand where you can make improvements.

Get the paid social performance dashboard by Gauge >>

Facebook Ads high-level monthly report

Here’s what you’ll find in this Facebook Ads reporting template:

• A high-level overview of your performance. This is useful if you want to present the report to your clients or teammates.
• Channel-specific reports. If your performance doesn’t go as well as expected, you can easily investigate each channel to see what went wrong.
• Demographics reports. Use your audience demographics data such as devices, age, and gender to inform your targeting decision.

Get the Facebook Ads high-level monthly report here >>

Facebook Page dashboard

Designed by our friend Ben Collins, this template helps you understand your organic Facebook performance. You’ll see:

• The most important engagement metrics per day, week, and month
• Your best posts
• The number of followers you’re likely to have with the current growth rate

Let’s say you want to push your content visibility. You can check from the “Post metrics” table what posts already generated good organic engagements. Then, amplify your post with a paid campaign.

Get the Facebook Page dashboard here >>

Social media dashboard templates for Google Data Studio

Now, let’s take a look at some templates for Google Data Studio.

Paid channel mix dashboard

If your paid channels include Facebook Ads, LinkedIn Ads, Twitter Ads, and Google Ads, then use this template to monitor your performance across all channels.

You’ll see:

• A general overview of your paid performance
• Your channels with the most conversions
• A detailed performance breakdown of each channel

Get the paid channel mix reporting template >>

Facebook Ads overview dashboard

This template provides a high-level overview of your Facebook Ads performance. It’s suitable for client-facing and internal reports. You’ll see:

• An overview of your campaigns
• Your best campaigns
• A conversion breakdown by country

Get the Facebook Ads overview report here >>

Google Ads vs. Facebook Ads comparison dashboard

If you’re running campaigns on Google Ads and Facebook Ads, use this template to find out which channel performs better.

You’ll see:

• Clicks, cost, and conversions by channel
• Best performing campaigns
• Audience demographic by channel

Get the Google Ads vs. Facebook Ads comparison template here >>

Facebook Page dashboard

Instead of jumping between tabs to see how your Facebook Page performs, you can easily monitor the key metrics at one glance with this template.

You’ll see:

• Your total likes
• Your follower demographic
• Your content performance

Get the Facebook Page dashboard here >>

3-page Facebook Page dashboard

Now let’s look at the extended version of the previous template: a 3-page Facebook Page report template.

The general overview page provides an overview of your Facebook Page performance. From here, you’ll see what your Facebook Page funnel looks like.

Page analytics provides an overview of your audience. You’ll see an engagement breakdown by age, gender, and country. Let’s say you want to run a Facebook Ads campaign. You can target a similar audience to your Facebook Page audience.

Last but definitely not least is post analytics. This page gives you a closer look at your posts’ performance. Let’s say you’re experimenting with different types of posts on Facebook. By looking at the post analytics page, you’ll quickly see what kinds of posts your audience enjoys the most and how people react to your posts, i.e., positive or negative reactions.

We also wrote a guide showing how to use the template.

Get the 3-page Facebook insights report template here >>

Psst, Data Studio won’t show you all three pages in the preview mode. But you’ll see everything after making a copy of the template.

Facebook industry insights dashboard

What’s the easiest way to keep tabs on your competitors? By using this Facebook industry insights report, of course.

This report will show you:

• The general overview of your competitors’ accounts
• Their best content
• The type of content that generates the most engagements

Get the Facebook industry insights reporting template here >>

Instagram industry insights dashboard

Whether you want to keep tabs on your competitors or look for inspiration from top Instagram accounts, this template is for you.

The template helps you:

• Understand your competitors’ performance
• See their best posts
• Identify opportunities to outperform your competitors

Get the Instagram industry insights reporting template here >>

Instagram insights overview dashboard

Creating content on Instagram takes lots of time. So unless you know what works best for your business and audience, you’re wasting your time. This template helps you quickly figure out what content brings in the most engagement.

You’ll see:

• Who your followers are
• What type of content they prefer
• How well your Insta posts are doing

Get the Instagram insights overview reporting template >>

LinkedIn Ads dashboard report

Let’s say you need to build a LinkedIn Ads report to show your client your campaigns’ impact on their business. Use this template to see:

• An overview of your account performance
• Your channels with the most conversions
• Your top campaigns

Get the LinkedIn Ads overview reporting template here >>

Pinterest Ads dashboard

If you’re running ads on Pinterest, then this template is for you. You’ll see:

• Your ad performance
• The number of conversions your ads generate
• Your campaign cost

If you want to learn more about Pinterest Ads reporting, check out this article.

Get the Pinterest Ads reporting template here >>

Pinterest organic dashboard

If you’re managing a business account on Pinterest, then use this template to monitor your performance. You’ll see:

• Your content performance
• Your audience engagement
• Your best-performing pins

If you want to learn more about Pinterest organic reporting, check out this article.

Get the Pinterest organic reporting template here >>

Quora Ads overview dashboard

Are you running ads on Quora? If you nodded “yes,” then use this template to see how your account performs. You’ll see:

• An overview of your account performance
• A performance breakdown by month
• Your top campaigns

Get the Quora Ads reporting template here >>

Reddit public data dashboard

If you’re monitoring what people are saying about your brand using certain keywords, you can easily use this Reddit public data report to see:

• The number of posts, comments, and upvotes created
• Post trend, comment trend, and upvote trend 
• Popular discussions about your brand

Get the Reddit public data reporting template >>

Tumblr public data dashboard

Let’s say you’re growing a Tumblr blog. You can use this template to see:

• Your total number of posts
• Your posts’ total likes and comments
• Your best posts

Get the Tumblr public data reporting template here >>

Twitter Ads overview dashboard

If you’re running ads on Twitter, then this template is perfect for monitoring your campaigns. You’ll see:

• A general overview of your account performance
• Your top campaigns 
• The devices your audience uses

If you want to learn more about Twitter Ads reporting, check out this article.

Get the Twitter Ads reporting template here >>

Vimeo overview dashboard

If you’re creating videos on Vimeo, this template will come in handy. You’ll see:

• Your videos’ likes and comments
• Your video and like trends
• Your best posts

Get the Vimeo overview reporting template here >>

YouTube channel overview dashboard

If you’re creating videos on YouTube, this template is perfect for tracking your channel’s growth.

You’ll see:

• An overview of your account performance
• Your popular traffic sources
• Your subscribers by source, device, and country

If you want to learn more about YouTube reporting, check out this article.

Get the YouTube channel performance reporting template here >>

Social media report templates for Excel

If Excel is your go-to analysis and reporting tool, then you’ll love these templates.

Paid channel mix report

If you need to compare your paid performance across Google, Bing, Facebook, Twitter, and LinkedIn, this paid channel mix reporting template will come in handy. You’ll see:

• Your campaigns performance across all channels
• Your channel with the most conversions
• Your best campaigns

Get the paid channel mix reporting template here >>

Facebook Ads overview report

This Facebook Ads overview template is perfect for client-facing reporting. It provides a high-level overview of your campaign performance. You’ll see:

• The total number of clicks, impressions, and website conversions, etc.
• Your top campaigns
• The origin of your clicks

Get the Facebook Ads overview reporting template here >>

Facebook Page dashboard template

This Facebook Page dashboard template provides an overview of your organic Facebook performance. You’ll quickly see:

• Your page clicks, reach, and likes
• The number of page likes you’ll have with the current growth rate
• Your best posts

Get the Facebook Page dashboard template here >>

Wrapping up

I hope you found a bunch of ideas for your next social media reports. If you’d like to feature your cool templates in our gallery, let me know on Twitter or LinkedIn.

Happy reporting!