Supermetrics for Excel
Connect Facebook Insights to Microsoft Excel — Page Analytics Workbooks
Pull Facebook Insights data into Excel for page performance and content analysis. Build pivot tables comparing post engagement, page views, and follower demographics by post type and time period. Conditional formatting highlights viral content and engagement patterns.
Why Connect Facebook Insights to Microsoft Excel?
Get your Facebook Insights data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by post type (photo, video, link, status) to compare engagement rates and viral reach. See which content formats the Facebook algorithm favors for your page and audience.
- Break down page views and follower growth by age, gender, and country. Conditional formatting highlights your fastest-growing demographic segments so you can tailor content.
- Pull Facebook Insights organic data alongside Facebook Ads paid data in one workbook. XLOOKUP connects by date to see how paid boosting amplifies organic content performance.
How to Connect Facebook Insights to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Facebook Insights in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Post Type Performance Matrix
Pivot table comparing engagement, reach, and viral amplification by post type. Shows which content formats the algorithm favors for your page.
Audience Demographics Report
Break down followers and page views by age, gender, and country. Track how your audience composition shifts over time.
What Facebook Insights Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Facebook Insights reporting data — metrics and dimensions you already know from the Facebook Insights interface.
Key Metrics
- Page impressions (unique)
- Page post engagements
- Post impressions (unique)
- Post reactions (total)
- Post likes
- Post comments
- Post shares
- Page views
- Page followers
- Video views
- Viral reach amplification
- Link clicks
Key Dimensions
- Post type
- Post message
- Post created time
- Post ID
- Profile
- Country
- City
- Gender
- Age
- Locale
View all Facebook Insights fields, metrics, and dimensions →
Resources & Guides
Social media report templates
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Facebook Insights alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Facebook Insights queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Facebook Insights reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full Facebook Insights history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Facebook Insights as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Facebook Insights — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Facebook Insights data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Facebook Insights reporting metrics through Supermetrics, including Page impressions (unique), Page post engagements, Post impressions (unique), Post reactions (total), Post likes, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Facebook Insights data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull post type as a dimension with post engagements, unique impressions, and viral reach amplification. A pivot table with post types in rows shows which format gets the most engagement. Conditional formatting highlights your best-performing format.
- Yes. Pull follower data broken down by age, gender, and country. Pivot tables create a demographic profile of your audience, and trend charts show whether your audience composition is shifting over time.
Also Connect to Microsoft Excel
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