Supermetrics for Excel
Connect Pinterest Organic to Microsoft Excel — Organic Pins Workbooks
Pull Pinterest Organic data into Excel for organic pin performance and audience growth analysis. Build pivot tables comparing impressions, saves, and outbound clicks by pin type and content theme. Conditional formatting highlights top-performing pins and engagement trends.
Why Connect Pinterest Organic to Microsoft Excel?
Get your Pinterest Organic data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Pin save and outbound click analysis
Pivot by pin media type and title to compare save rates and outbound click rates. Saves signal long-term content value on Pinterest, while outbound clicks drive immediate website traffic.
Content discovery optimization
Track which pin types (image, video, carousel) generate the most impressions. Conditional formatting highlights formats with above-average engagement rates so you can focus on what Pinterest's algorithm favors.
Pinterest as a traffic source
Pull Pinterest Organic data alongside GA4 in one workbook. XLOOKUP connects by date to see how Pinterest outbound clicks convert to site visits, goal completions, and revenue.
How to Connect Pinterest Organic to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Pinterest Organic in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Pin Traffic & Save Report
Pivot table comparing outbound clicks, save rates, and engagement by pin type and title. Highlights the pins driving the most website traffic and long-term discovery value.
Content Format Performance
Compare engagement rates across image, video, and carousel pin formats. Shows which format Pinterest's algorithm favors for your content.
What Pinterest Organic Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Pinterest Organic reporting data — metrics and dimensions you already know from the Pinterest Organic interface.
Key Metrics
- Impressions
- Engagements
- Engagement rate
- Pin clicks
- Pin click rate
- Outbound clicks
- Outbound click rate
- Saves
- Save rate
- Followers
- Video views
- Average video play time
Key Dimensions
- Pin title
- Pin description
- Pin link
- Pin media type
- Pin created date
- Pin dominant color
- Business name
- Account country
View all Pinterest Organic fields, metrics, and dimensions →
Resources & Guides
Social media report templates
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Pinterest Organic alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Pinterest Organic queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Pinterest Organic reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full Pinterest Organic history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
How do I connect Pinterest Organic to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Pinterest Organic as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Pinterest Organic data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Pinterest Organic — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Pinterest Organic data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Pinterest Organic data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Pinterest Organic metrics can I pull into Excel?
You can access all standard Pinterest Organic reporting metrics through Supermetrics, including Impressions, Engagements, Engagement rate, Pin clicks, Pin click rate, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Pinterest Organic in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Pinterest Organic data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I track which pins drive the most website traffic in Excel?
Pull outbound clicks and outbound click rate by pin title and pin link. A pivot table sorted by outbound clicks shows your top traffic-driving pins. XLOOKUP can match these to GA4 landing page data to see which pins convert.
Can I measure pin longevity and save rates over time?
Yes. Pull saves and save rate by pin creation date. Unlike social platforms where content dies in hours, Pinterest pins keep getting discovered. Trend charts show cumulative saves over weeks and months to identify your evergreen content.
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