Supermetrics for Excel
Connect Shopify to Microsoft Excel — E-commerce Analytics Workbooks
Pull Shopify store data into Excel for product analysis, revenue tracking, and order management. Build pivot tables that break down sales by product, variant, and channel. Use SUMIFS for margin calculations, conditional formatting for stock alerts, and Power Query to blend with ad spend data for true ROAS.
Why Connect Shopify to Microsoft Excel?
Get your Shopify data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Product performance pivot tables
Build pivot tables that rank Shopify products by revenue, units sold, and margin. Slicers filter by product type, vendor, and sales channel.
Revenue tracking with formulas
Use SUMIFS to calculate gross profit after discounts, shipping, and returns. Conditional formatting highlights products with declining sales or shrinking margins.
Ad spend to revenue matching
Pull Shopify revenue alongside Google and Facebook ad spend in one workbook. XLOOKUP connects UTM-tagged orders to ad campaigns for true marketing ROI.
How to Connect Shopify to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Shopify in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Product Revenue Dashboard
Pivot table workbook ranking products by net sales, units sold, and AOV. Slicers filter by product type and channel while charts show revenue distribution and trends.
Sales Channel Comparison
Compare Shopify sales across online store, POS, and marketplace channels. XLOOKUP blends with ad spend for channel-level ROAS calculations.
What Shopify Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Shopify reporting data — metrics and dimensions you already know from the Shopify interface.
Key Metrics
- Orders
- Net sales
- Gross sales
- Average order value
- Units sold
- Gross profit
- Discount amount
- Shipping charges
- Tax amount
- Returns
- Total sales
Key Dimensions
- Product title
- Product type
- Product vendor
- Product tags
- SKU
- Variant title
- Order status
- Fulfillment status
- Channel
- UTM source
- Customer location
- Referring site
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Shopify alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Shopify. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Shopify reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Every Order, Every Product
Pull your complete Shopify catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
How do I connect Shopify to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Shopify as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Shopify data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Shopify — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Shopify data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Shopify data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Shopify metrics can I pull into Excel?
You can access all standard Shopify reporting metrics through Supermetrics, including Orders, Net sales, Gross sales, Average order value, Units sold, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Shopify in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Shopify data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
Can I track Shopify product margins in Excel?
Yes. Pull gross sales, discount amount, shipping charges, and returns as metrics alongside product dimensions. Use calculated columns to derive net margin per product and conditional formatting to flag thin margins.
How do I connect Shopify revenue to ad spend?
Pull Shopify orders with UTM source as a dimension and ad platform spend on a separate sheet. Use XLOOKUP on UTM source or campaign name to join the datasets, then calculate ROAS and cost per order.
Also Connect to Microsoft Excel
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