Supermetrics for Excel
Connect Amazon Ads to Microsoft Excel — Amazon Campaign Workbooks
Pull Amazon Ads data into Excel for ACoS tracking, keyword bid analysis, and ASIN-level performance reporting. Build pivot tables that slice Sponsored Products, Brands, and Display performance by keyword, ASIN, and placement. Power Query blends with Seller Central data for total Amazon P&L.
Why Connect Amazon Ads to Microsoft Excel?
Get your Amazon Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
ACoS analysis in pivot tables
Build pivot tables that show ACoS, ROAS, and TACoS by campaign, keyword, and ASIN. Slicers filter by ad format (SP/SB/SD) and match type.
Keyword bid optimization
Conditional formatting flags keywords with rising ACoS or declining conversion rates. Excel formulas calculate suggested bid adjustments based on target ACoS.
Organic + paid blending
Pull Amazon Ads alongside Seller Central data in one workbook. Calculate TACoS and total product profitability with XLOOKUP and SUMIFS.
How to Connect Amazon Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Amazon Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Amazon ACoS Dashboard
Pivot table workbook tracking ACoS, ROAS, and TACoS by campaign, keyword, and ASIN. Conditional formatting flags keywords exceeding target ACoS thresholds.
Keyword Bid Optimizer
Pull keyword performance data and calculate suggested bids based on target ACoS. Conditional formatting highlights overbid and underbid keywords.
What Amazon Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Amazon Ads reporting data — metrics and dimensions you already know from the Amazon Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Sales
- ACoS
- ROAS
- CPC
- CTR
- Orders
- Units sold
- Conversion rate
- TACoS
- New-to-brand orders
- New-to-brand sales
- DPV (detail page views)
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- ASIN
- Product title
- Ad format (SP/SB/SD)
- Targeting type
- Placement
- Portfolio name
- Bidding strategy
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Amazon Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Amazon Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Amazon Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Amazon Ads to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Amazon Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Amazon Ads data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Amazon Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Amazon Ads data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Amazon Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Amazon Ads metrics can I pull into Excel?
You can access all standard Amazon Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Sales, ACoS, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Amazon Ads in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Amazon Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
Can I calculate TACoS in Excel with Amazon Ads data?
Yes. Pull Amazon Ads spend and sales, then combine with organic sales from Seller Central on another worksheet. Calculate TACoS as total ad spend divided by total sales (paid + organic) using SUMIFS.
How do I optimize Amazon Ads bids in Excel?
Pull keyword-level data with CPC, ACoS, and conversion rate. Build calculated columns with target CPC formulas based on your target ACoS and conversion rate, then compare to actual bids.
Also Connect to Microsoft Excel
Ready to Connect Amazon Ads to Microsoft Excel?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.