Supermetrics for Excel
Connect StackAdapt to Microsoft Excel — Programmatic Ad Workbooks
Pull StackAdapt data into Excel for programmatic native, display, and video campaign analysis. Build pivot tables comparing impressions, conversions, and ROAS by campaign, line item, and creative type. Conditional formatting monitors CPA thresholds and budget pacing.
Why Connect StackAdapt to Microsoft Excel?
Get your StackAdapt data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by native ad heading and tagline to compare CTR, conversions, and ROAS. See which native ad messaging resonates with your audience and which headlines underperform.
- Compare performance across StackAdapt campaign types (native, display, video, CTV). Conditional formatting highlights which format delivers the best CPA for each campaign objective.
- Pull StackAdapt native ads alongside Facebook or LinkedIn native formats in one workbook. XLOOKUP connects by date to compare CPM and CPA across native ad platforms.
How to Connect StackAdapt to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for StackAdapt in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Native Ad Creative Report
Pivot table comparing headings, taglines, and click URLs by CTR and ROAS. Identifies the native ad messaging that drives the best performance.
Campaign Type Performance Matrix
Compare CPA, CPC, and conversion rates across native, display, video, and CTV campaign types. Shows which format to prioritize per objective.
What StackAdapt Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full StackAdapt reporting data — metrics and dimensions you already know from the StackAdapt interface.
Key Metrics
- Impressions
- Impressions (unique)
- Clicks
- CTR
- Cost
- CPC
- CPM
- Conversions
- CPA
- Conversion rate
- ROAS
- Video completion rate
Key Dimensions
- Campaign
- Campaign type
- Line item
- Native ad
- Advertiser
- Heading
- Tagline
- Click URL
- Creative URL
Resources & Guides
PPC reporting: extract insights from paid campaigns
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect StackAdapt alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for StackAdapt. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your StackAdapt reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select StackAdapt as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for StackAdapt — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull StackAdapt data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard StackAdapt reporting metrics through Supermetrics, including Impressions, Impressions (unique), Clicks, CTR, Cost, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your StackAdapt data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull native ad heading and tagline as dimensions with CTR, ROAS, and conversions. A pivot table ranks headings by performance. Conditional formatting highlights the top 20% so you can scale winning messages and replace the rest.
- Yes. Pull campaign type alongside CPA, conversions, and video completion rate. A pivot table shows which format works best for each objective, and trend charts reveal whether performance is shifting over time.
Also Connect to Microsoft Excel
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