Supermetrics for Excel
Connect Taboola to Microsoft Excel — Content Promotion Workbooks
Pull Taboola data into Excel for content promotion and native advertising analysis. Build pivot tables comparing CTR, CPC, and conversions by campaign, content item, and branding text. Conditional formatting highlights top-performing headlines and cost-efficient placements.
Why Connect Taboola to Microsoft Excel?
Get your Taboola data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by content item name and branding text to compare CTR and conversion rates across headline variations. See which messaging drives clicks and which ones convert after the click.
- Rank content providers by CPA and ROAS. Conditional formatting flags providers where you pay a lot per click but conversions are low, so you can exclude them from targeting.
- Pull Taboola data alongside Google Ads in one workbook. XLOOKUP connects by date to compare native content promotion CPA against search CPA for smarter budget allocation between channels.
How to Connect Taboola to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Taboola in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Headline A/B Test Results
Pivot table comparing CTR, CPC, and conversion rates across content item headlines. Identifies the messaging that drives both clicks and conversions.
Content Provider ROI Report
Rank content providers by ROAS and CPA. Conditional formatting flags low-ROI providers for exclusion from targeting.
What Taboola Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Taboola reporting data — metrics and dimensions you already know from the Taboola interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Spend
- CPC
- CPM
- Conversions
- CPA
- Conversion rate
- ROAS
- Conversions value
- Viewable impressions
Key Dimensions
- Campaign name
- Content item name
- Content provider
- Branding text
- Status
- Marketing objective
- Platform targeting
- Country targeting
- Item URL
- Thumbnail URL
Resources & Guides
PPC reporting: extract insights from paid campaigns
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Taboola alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Taboola. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Taboola reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Taboola as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Taboola — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Taboola data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Taboola reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Spend, CPC, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Taboola data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull content item name (your headline) alongside CTR, CPC, and conversions. A pivot table lets you sort by any metric to find top-performing headlines. Run multiple variations, and conditional formatting highlights the winners so you can scale them.
- Yes. Pull ROAS and conversions value by campaign and content item. A pivot table shows which campaigns generate positive return. Trend charts reveal whether ROAS is improving or declining over time so you can adjust bidding.
Also Connect to Microsoft Excel
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