Supermetrics for Excel
Connect Outbrain Amplify to Microsoft Excel — Content Discovery Workbooks
Pull Outbrain Amplify data into Excel for content promotion analysis. Build pivot tables comparing CTR, CPC, and conversions by promoted content and publisher. Conditional formatting highlights top-performing headlines and high-converting publisher placements.
Why Connect Outbrain Amplify to Microsoft Excel?
Get your Outbrain data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Build pivot tables with promoted link text in rows and CTR, CPC, and conversions in values. Instantly see which headlines drive the most clicks and conversions across publisher placements.
- Use conditional formatting to rank publisher sites by conversion rate and CPA. Data bars highlight which content discovery placements deliver traffic that actually converts.
- Pull Outbrain data alongside Google Ads or Microsoft Ads in one workbook. XLOOKUP connects by date to compare native content promotion CPA against paid search CPA side by side.
How to Connect Outbrain Amplify to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Outbrain Amplify in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Headline Performance Matrix
Pivot table comparing promoted link headlines by CTR, CPC, and conversion rate. Conditional formatting highlights top-performing headlines and publisher placements.
Publisher ROI Report
Track spend, conversions, and CPA by publisher site. Trend charts show which placements improve or decline over time to guide budget allocation.
What Outbrain Amplify Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
PPC reporting: extract insights from paid campaigns
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Outbrain Amplify alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Outbrain Amplify. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Outbrain Amplify reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Outbrain Amplify as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Outbrain Amplify — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Outbrain Amplify data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Outbrain Amplify reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPM, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Outbrain Amplify data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull promoted link text as a dimension alongside CTR, CPC, and conversions. A pivot table with headlines in rows lets you sort by any metric to find top performers. Add conditional formatting to highlight CTR above your benchmark.
- Yes. Pull both click conversions and view-through conversions as separate metrics. Use SUMIFS to calculate the ratio, and build a stacked bar chart to visualize how much each conversion type contributes per campaign.
Also Connect to Microsoft Excel
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