Supermetrics for Excel
Connect Yahoo DSP to Microsoft Excel — Programmatic Campaign Workbooks
Pull Yahoo DSP data into Excel for programmatic campaign analysis. Build pivot tables comparing impressions, conversions, and viewability by campaign, media type, and audience segment. Conditional formatting highlights cost-efficient placements and targeting combinations.
Why Connect Yahoo DSP to Microsoft Excel?
Get your Yahoo DSP data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Video completion and viewability tracking
Pivot by campaign and media type to compare video completion rates, viewable impressions, and unique viewers. See which placements hold attention and which ones get skipped.
Demographic targeting analysis
Break down CPA and conversion rates by age and gender dimensions. Conditional formatting highlights the demographic segments that convert best so you can adjust targeting bids.
Cross-DSP spend allocation
Pull Yahoo DSP data alongside DV360 or The Trade Desk in one workbook. XLOOKUP connects by date to compare CPM and CPA across DSPs for smarter programmatic budget allocation.
How to Connect Yahoo DSP to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Yahoo DSP in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Video & Viewability Performance Report
Track video completion rates, viewable impressions, and unique viewers by campaign and media type. Trend charts show weekly performance shifts.
Demographic Targeting Matrix
Pivot table comparing CPA, conversion rate, and cost by age and gender. Conditional formatting highlights the best-performing demographic segments.
What Yahoo DSP Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Yahoo DSP reporting data — metrics and dimensions you already know from the Yahoo DSP interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions
- CTR
- CPC
- CPM
- CPA
- Viewable impressions
- Video completion rate
- Completed views
- Unique Viewers
Key Dimensions
- Campaign
- Ad
- Creative
- Advertiser
- Line
- Media type
- Country
- Device category name
- Age
- Gender
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Yahoo DSP alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Yahoo DSP. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Yahoo DSP reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Yahoo DSP to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Yahoo DSP as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Yahoo DSP data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Yahoo DSP — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Yahoo DSP data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Yahoo DSP data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Yahoo DSP metrics can I pull into Excel?
You can access all standard Yahoo DSP reporting metrics through Supermetrics, including Impressions, Clicks, Cost, Conversions, CTR, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Yahoo DSP in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Yahoo DSP data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I analyze Yahoo DSP performance by demographic in Excel?
Pull age and gender as dimensions alongside CPA, conversions, and cost. A pivot table with demographics in rows instantly shows which segments convert best. Conditional formatting highlights the segments worth increasing bids on.
Can I compare Yahoo DSP video performance against other DSPs in Excel?
Yes. Pull Yahoo DSP video completion rates on one sheet and DV360 or TTD video metrics on another. XLOOKUP joins by date and a side-by-side chart shows which platform delivers better completion rates at lower CPM.
Also Connect to Microsoft Excel
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